
A bar of soap? That we're presumably not supposed to drop? You serious, Fox? For a show that's not coming back anyway? And weirdly, a similar thing just happened - is prison rape is suddenly a great marketing tool?
Also, what PR genius sent the prison rape soap to The Advocate?
The bar of soap
sent to The Advocate just features the run
dates of the series, and the accompanying press release
reads, "We hope the enclosed bar of PRISON BREAK soap helps
lather up excitement for the two-hour series finale
airing Friday, May 15."
Predictably, the Gay and Lesbian Alliance Against Defamation was none too pleased:
It’s unfortunate that Fox thinks a veiled
reference to prison rape is an appropriate part of
their marketing campaign for this show," Rashad
Robinson, senior director of media programs for the Gay and
Lesbian Alliance Against Defamation, said in an
exclusive statement to The Advocate.
And it's not the first time Fox has done this:
The marketing
team at Fox used this gimmick once before while promoting
the third season's premiere in New Zealand in 2008. Those
bars of soap featured the imprint of a key -- an
attempt to show how keys are sometimes duplicated in
prison. The soap was then strategically placed in bars
and clubs.
Nice! Well, if it went over in New Zealand...
Although it is interesting that over 90% of the comments responding to the post about this on The Advocate's website thought GLAAD was being way too sensitive, and that the bar of soap was kind of funny.
What do you think? Offensive, funny, or both?
PREVIOUSLY:
Which Show Is Being Turned Into A Video Game? And Using Prison Rape To Promote That Video Game?
"Prison Break": Is Fox Finally Ready To Consider It "Prison Broken"?
Death Sentence For "Prison Break"