The Remote Island

"Ugly Betty's" Welcome Back Ratings: Good, But Not Great

Posted by Lindy Parker

 

Ugly Betty finally returned to ABC last night -- much to our delight -- and the ratings just prove the point we've long been making, which is: Ugly Betty may not be as good as it once was, but it's still better than In the Motherhood...

 ABC's Ugly Betty returned from hiatus Thursday night...ABC won the night despite its first hour being a drag on the ticket -- Betty (6.8 million viewers, 2.0 preliminary adults 18-49 rating). The dramedy came in fourth place at 8 p.m. and landed in the same ratings ballpark as in the weeks leading up to ABC replacing the show. Though Betty still has a shaggy rating, it's outperformed the comedies ABC recently tried in the slot. (The Live Feed)

We feel like part of the problem might be lack of hype.  Are we the only ones who haven't seen an Ugly Betty promo in recent memory?  Whereas, we're seeing Grey's Anatomy and Lost promos every five seconds both on TV and in the movie theater.  We could be wrong, here -- maybe we're just not watching at the right time or whatever, but it just seems from where we're sitting, if ABC put a little more gas in the Ugly Betty promotion tank, they could get somewhere.

Previously:

Ugly Betty Webisodes To Keep Us Warm During the Cold, Lonely Hiatus

ABC Heard Our Prayers: "Ugly Betty" Will Return

Hope for "Ugly Betty" Now That Christine Baranski Joins The Cast?

Dear ABC: First Pushing Daisies and Now Ugly Betty?  Really?

 

 


+ DIGG + DEL.ICIO.US + REDDIT
Posted May 01 2009, 03:00 PM
Filed under: , , ,

Comments

darci said:

I thought “Rabbit Test” was a great episode, and I’m curious as to whether this sets up Christina’s exit, or perhaps some more future drama between Christina and Willi. Either way, it was quite entertaining and im excited for next week. I also loved that they used the song “Before It Gets Better” by Earlimart during the ending montage…great song that fit the mood and really makes you empathize with Christina. Skip ahead to the clip of this scene at : modestcomplexity.blogspot.com/.../song-of-week.html

May 2, 2009 7:32 PM

About Lindy Parker

Lindy Parker has worked as a ghostwriter, editor, dance instructor and a purveyor of dreams, one beer at a time. She now writes for nerve.com's TV blog, "The Remote Island." She loves Charles Dickens and Gabriel Garcia Marquez and also, straight-to-video releases with Mary-Kate and Ashley Olsen. It's possible she reads more teen fiction than she should. She hails from Los Angeles, her hometown and soul mate, but she lives in Brooklyn, the fling she'll never forget.

in

Archives

  • May 2009 (163)
  • April 2009 (356)
  • March 2009 (396)
  • February 2009 (452)
  • January 2009 (404)
  • December 2008 (282)
  • November 2008 (243)
  • October 2008 (276)
  • September 2008 (252)
  • August 2008 (225)
  • July 2008 (226)
  • June 2008 (240)
  • May 2008 (25)

    • about the blogger

    Bloggers


    Lindy Parker has worked as a ghostwriter, editor, dance instructor and a purveyor of dreams, one beer at a time. She loves Charles Dickens and Gabriel Garcia Marquez and also, straight-to-video releases with Mary-Kate and Ashley Olsen. It's possible she reads more teen fiction than she should. She hails from Los Angeles, her hometown and soul mate, but she lives in Brooklyn, the fling she'll never forget.

    Olivia Purnell left Ohio for sunny Los Angeles; then found that she couldn’t ignore New York City’s call, and brought herself to Brooklyn where she has worked with GenArt, BlackBook, the School of American Ballet, and finished an M.A. in Creative Writing from N.Y.U. She loves one-liners with sting and hates the stench of the subway in the summer. That said, she can’t get enough of either.

    Jake Kalish is a freelance journalist and humorist whose work has appeared in Details, Maxim, Stuff, New York Press, Spin, Blender, Men's Fitness, Poets and Writers, and Playboy, among other publications. He is also the author of Santa vs. Satan: The Official Compendium of Imaginary Fights.

    Contributors


    Ben Kallen is an entertainment, health and humor writer who's been lectured to by Sidney Poitier, argued with by Lea Thompson and smiled at by Jennifer Connelly. He's the coauthor of The No S Diet and author of The Year in Weird, along with hundreds of magazine articles. He lives near the beach in Los Angeles, just like the gang from Three's Company.

    Nicole Ankowski has lived in Ohio, Oakland, and on the high plains of South Dakota, but is now proud to call Brooklyn home. She wrote for alternative weekly papers in the first two states, and tried to learn Lakota in the last. (The vowels can be tricky.) She just earned her MFA in Creative Writing and has been published in Beeswax literary journal. She is unable to resist good writing or bad TV.

    Send tips to remoteisland@nerve.com