Perhaps, having created such primetime powerhouses as The O.C., Gossip Girl, and Chuck, CW wunderkind Josh Schwartz thought it time to try his hand at something new. His latest project, Rockville, is a series of mini-webisodes (3-4 minutes long) about the up's and down's of a music club where indie bands perform live -- essentially Josh Schwartz has created "The Peach Pit: The Show"...
Want more? Here's a little Q and A from Schwartz's sitdown with The Live Feed:
Q: If episode is only four minutes, and somebody performs a song, then where the rest of the song?
"The
band performance might be 15-20 seconds," he says, adding that viewers
will be able to watch the entire music performance separately online as
part of the site. The production is also considering a DVD version.
Q:
But what if the CW and other networks get the idea that you're willing
to work and produce a project for so much less than the cost of a
regular television show?
A: "The people at Warner Brothers will ensure that doesn't happen."
Asked
after the panel if the show could, if successful, become a TV series,
Schwartz says he wouldn't rule it out, but notes "Rockville" was
designed with single-set and narrow storyline focus appropriate for a
low-budget series with a short running time.
"If we were going to do that, it would have to be re-conceived," he says.
"I
don't know this is the final result, that we're going to make
five-minute episodes of things," Schwartz adds of the series'
next-generation format. "But that's what makes this exciting."
