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<?xml-stylesheet type="text/xsl" href="http://nerve.com/CS/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>The Screengrab : hancock</title><link>http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx</link><description>Tags: hancock</description><dc:language>en</dc:language><generator>CommunityServer 2007.1 (Build: 20910.1126)</generator><item><title>DVD Digest for November 25, 2008</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/11/25/dvd-digest-for-november-25-2008.aspx</link><pubDate>Tue, 25 Nov 2008 15:00:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:149810</guid><dc:creator>Paul Clark</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=149810</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/11/25/dvd-digest-for-november-25-2008.aspx#comments</comments><description>&lt;p&gt;&lt;font size="2"&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/453_box_128x180.jpg"&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/453_box_128x180.jpg" align="right" border="0" alt="" /&gt;&lt;/a&gt;This week, a surprisingly small selection leading into the so-called “biggest shopping day of the year.”&lt;br /&gt;&lt;br /&gt;Recent releases coming to DVD include Will Smith and Charlize Theron in &lt;i&gt;Hancock&lt;/i&gt; (Sony, also Blu-Ray), Vince Vaughn making a grab for your Christmas cash in &lt;i&gt;Fred Claus&lt;/i&gt; (Warner, also Blu-Ray), Eddie Murphy inside Eddie Murphy in &lt;i&gt;Meet Dave&lt;/i&gt; (Fox, also Blu-Ray), and Andy Samberg going from talking to animals as Mark Wahlberg to playing a talking animal himself in &lt;i&gt;Space Chimps&lt;/i&gt; (Warner, also Blu-Ray).&lt;br /&gt;&lt;br /&gt;In classics this week, Criterion releases two seminal nineties films, Wes Anderson’s debut effort &lt;i&gt;Bottle Rocket&lt;/i&gt; and Wong Kar-wai’s awesome and Tarantino-approved &lt;i&gt;Chungking Express&lt;/i&gt;. But don’t fret, Blu-Ray fans- they’ll be coming out in that format in December, so don’t cross them off the Christmas list.&lt;br /&gt;&lt;br /&gt;In TV on DVD, this week brings the season-bridging special &lt;i&gt;24: Redemption&lt;/i&gt; (Fox), plus everyone’s fake wingnut in &lt;i&gt;A Colbert Christmas: The Greatest Gift of All&lt;/i&gt; (Paramount).&lt;br /&gt;&lt;br /&gt;Finally, this week’s Blu-Ray only releases are a Jamie Foxx double feature, &lt;i&gt;Jarhead&lt;/i&gt; and &lt;i&gt;The Kingdom&lt;/i&gt; (both Universal).&lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=149810" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/24/default.aspx">24</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/will+smith/default.aspx">will smith</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/paul+clark/default.aspx">paul clark</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/wong+kar+wai/default.aspx">wong kar wai</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/mark+wahlberg/default.aspx">mark wahlberg</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/wes+anderson/default.aspx">wes anderson</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/the+kingdom/default.aspx">the kingdom</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/vince+vaughn/default.aspx">vince vaughn</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/fred+claus/default.aspx">fred claus</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/quentin+tarantino/default.aspx">quentin tarantino</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/charlize+theron/default.aspx">charlize theron</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/criterion+collection/default.aspx">criterion collection</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx">hancock</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/eddie+murphy/default.aspx">eddie murphy</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/bottle+rocket/default.aspx">bottle rocket</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/meet+dave/default.aspx">meet dave</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/chung+king+express/default.aspx">chung king express</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/jamie+foxx/default.aspx">jamie foxx</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/space+chimps/default.aspx">space chimps</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/andy+samberg/default.aspx">andy samberg</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/stephen+colbert/default.aspx">stephen colbert</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/dvdd+d/default.aspx">dvdd d</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/jarhead/default.aspx">jarhead</category></item><item><title>Trailer Review:  Seven Pounds</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/10/20/trailer-review-seven-pounds.aspx</link><pubDate>Mon, 20 Oct 2008 16:00:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:135825</guid><dc:creator>Paul Clark</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=135825</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/10/20/trailer-review-seven-pounds.aspx#comments</comments><description>&lt;object height="344" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/f9nn0eKwxHY&amp;amp;hl=en&amp;amp;fs=1"&gt;&lt;param name="allowFullScreen" value="true"&gt;
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&lt;p&gt;&lt;font size="2"&gt;This has to be more complex than it looks, right? Because from the looks of this trailer, this is going to be a movie about a workaholic who suddenly decides to help seven people, for reasons known only to himself. But there must be a catch, I’m guessing- maybe he’s mortally ill or has recently had a life-changing brush with death that’s caused him to see the light. Part of me hopes that maybe his sudden altruism springs from him being mentally ill. But somehow, I doubt it. Will Smith is a fine actor, and is constantly getting better. But I actually prefer him in his recent genre films like &lt;i&gt;Hancock&lt;/i&gt; and &lt;i&gt;I Am Legend&lt;/i&gt;, in which a blockbuster template affords him the chance to show his darker side. This, on the other hand, is looking a lot like feel-good claptrap, which might appeal to the folks in the Academy but I believe actually limits Smith as an actor by keeping him intent on being lovable and sympathetic. A shame, really.&lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=135825" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/will+smith/default.aspx">will smith</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/paul+clark/default.aspx">paul clark</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/i+am+legend/default.aspx">i am legend</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/trailer+review/default.aspx">trailer review</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx">hancock</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/seven+pounds/default.aspx">seven pounds</category></item><item><title>Thursday Mor... er, Evening Poll for September 25, 2008</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/09/25/thursday-mor-er-evening-poll-for-september-26-2008.aspx</link><pubDate>Thu, 25 Sep 2008 22:30:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:130492</guid><dc:creator>Paul Clark</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=130492</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/09/25/thursday-mor-er-evening-poll-for-september-26-2008.aspx#comments</comments><description>&lt;p&gt;&lt;font size="2"&gt;Sorry about that, folks. Due to the massive wind storms that struck Ohio and surrounding states last week, my power was out for most of the week. Consequently, what with the scrambling to locate precious bags of ice, non-perishable food, and candles, I was unable to connect to the Internet to post a poll for you folks. Rest assured that I’ll do everything in my power not to let it happen again, although truth be told there wasn’t much I could do this time around. Anyway, moving on to the results of our last poll, which asked readers their favorite of the summer’s biggest moneymakers. Once again, Screengrab’s readership has shown its love for Pixar’s &lt;i&gt;WALL-E&lt;/i&gt;, which brought in a mighty 60% of the vote, followed by &lt;i&gt;The Dark Knight&lt;/i&gt; and &lt;i&gt;Iron Man&lt;/i&gt;, with 20% apiece. No love whatsoever for &lt;i&gt;Indiana Jones 4&lt;/i&gt; or &lt;i&gt;Hancock&lt;/i&gt;. As for the bonus poll asking you how many of the films in question you managed to see, 29% had seen all five, and everyone else polled had seen three or more. &lt;br /&gt;&lt;br /&gt;This week’s poll is presented in conjunction with our list of the greatest war movies ever made. Now that the writing staff of The Screengrab settled on its choices for the top five war movies, it’s your turn. Which of Screengrab’s “best” war movies is your favorite?&lt;br /&gt;&lt;br /&gt;
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                    &lt;embed src="http://www.buzzdash.com/bb.swf?BB_id=117683" quality="high" wmode="transparent" width="300" height="235" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer"&gt;&lt;/embed&gt;
                    &lt;a href="http://www.buzzdash.com/index.php?page=buzzbite&amp;amp;BB_id=102386"&gt;Which is your favorite?&lt;/a&gt; | &lt;a href="http://www.buzzdash.com"&gt;BuzzDash polls&lt;/a&gt;
                &lt;/object&gt;&lt;img style="VISIBILITY:hidden;WIDTH:0px;HEIGHT:0px;" height="0" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyMjIyOTM1NDUzODImcHQ9MTIyMjI5MzU*ODUwMyZwPTg*MjEmZD*mbj*mZz*xJnQ9Jm89OTQ2MDQzZmI*Y2NiNGNlNjliMmE4ODUyNmJhZTBlMjE=.gif" width="0" border="0" alt="" /&gt;&lt;br /&gt;&lt;br /&gt;As always, feel free to sound off in the comments section. See you next week (fingers crossed)!&lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=130492" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/paul+clark/default.aspx">paul clark</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/the+dark+knight/default.aspx">the dark knight</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/iron+man/default.aspx">iron man</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx">hancock</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/indiana+jones+4/default.aspx">indiana jones 4</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/wall-e/default.aspx">wall-e</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/thursday+morning+poll/default.aspx">thursday morning poll</category></item><item><title>Summer of '78: "Hooper"</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/08/06/summer-of-78-quot-hooper-quot.aspx</link><pubDate>Wed, 06 Aug 2008 17:00:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:115336</guid><dc:creator>Scott Von Doviak</dc:creator><slash:comments>2</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=115336</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/08/06/summer-of-78-quot-hooper-quot.aspx#comments</comments><description>&lt;p&gt;&lt;font size="2"&gt;&lt;i&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/2008/08/01-07/hooper.jpg"&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2008/08/01-07/hooper.jpg" align="right" border="0" alt="" /&gt;&lt;/a&gt;
Each Thursday this summer we’ll hop in the Screengrab time machine and jump back thirty years to see what was new and exciting at the neighborhood moviehouse this week in…The Summer of ’78!  I’ve been on vacation, so this week we’re catching up on the past few Thursdays.
&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;
Hooper&lt;/b&gt;
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;
Release Date: &lt;/b&gt;July 28, 1978
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;
Cast:&lt;/b&gt; Burt Reynolds, Jan-Michael Vincent, Sally Field, Brian Keith, Robert Klein, Adam West
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;
The Buzz:&lt;/b&gt; “It just ain’t summer without Burt!”  (That is, assuming Jimmy Carter is still the president.)
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;
Keywords:&lt;/b&gt;  Stuntman, Driving Backwards, Rocket Car, Bar Fight, Person on Fire 
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;
The Plot:  &lt;/b&gt;Sonny Hooper (Burt Reynolds) is the greatest stuntman alive, but some fear he’s getting a little long in the tooth.  His latest gig is doubling for Adam West, star of &lt;i&gt;The Spy Who Laughed at Danger&lt;/i&gt;.  (The notion that West would be headlining a big action movie as late as 1978 is one of &lt;i&gt;Hooper&lt;/i&gt;’s more implausible elements.)  During a barroom brawl at the Palomino, Hooper bonds with up-and-coming golden boy Ski (Jan-Michael Vincent), who is also working on the film.  They develop a friendly rivalry on the set, with each trying to top the other with ever more outrageous stunts.  This does nothing to help Hooper with his escalating dependence on painkillers, nor his deteriorating relationship with long-suffering girlfriend Gwen (Sally Field).  Hooper’s doctor informs him that one more big jolt could paralyze him for life, but that doesn’t stop Hooper from taking on a risky rocket-car gag that could end his career.  Take a wild guess if it does.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;
The Test of Time:&lt;/b&gt;  Who knew what a cornucopia of embarrassing admissions this Summer of ’78 feature would turn out to be for me?  I’ve already copped to owning novelizations of all the &lt;i&gt;Omen&lt;/i&gt; movies as well as the &lt;i&gt;Heaven Can Wait&lt;/i&gt; Fotonovel, but I can probably top all of that with the admission that I also had the &lt;i&gt;Hooper &lt;/i&gt;soundtrack album.  At least &lt;i&gt;Smokey and the Bandit &lt;/i&gt;featured songs by Jerry Reed; the title track from &lt;i&gt;Hooper &lt;/i&gt;is performed by someone named Bent Myggen and is perhaps the only song in recorded history to feature the line “Set him on fire, it will amuse him.”  Of course, this latest revelation of mine comes as no surprise to the bazillions of you who keep copies of my book &lt;a href="http://www.amazon.com/Hick-Flicks-Rise-Redneck-Cinema/dp/0786419970/ref=pd_bbs_sr_1?ie=UTF8&amp;amp;s=books&amp;amp;qid=1218036324&amp;amp;sr=8-1" target="_blank"&gt;&lt;i&gt;Hick Flicks&lt;/i&gt;&lt;/a&gt;&lt;i&gt; &lt;/i&gt;within reach of your toilet seats.  (And if you aren’t one of them, why not buy a copy today?  Come on, people, I’m currently ranked # 1,090,823 on Amazon.  Help me out here.)  As far as the Burt Reynolds/Hal Needham southern fried ouvre goes, &lt;span style="font-style:italic;"&gt;Hooper&lt;/span&gt; falls short of &lt;i&gt;Smokey &lt;/i&gt;but finishes far ahead of &lt;i&gt;Stroker Ace &lt;/i&gt;and the &lt;i&gt;Cannonball Run&lt;/i&gt; collection.   Allow me to quote myself from my magnum opus: “What sets &lt;i&gt;Hooper &lt;/i&gt;apart is its insider’s view of a working class subculture within the motion picture industry.  The stuntmen are a tight-knight group, clowning around on the set and playing bumper cars on the freeway en route to their favorite watering hole.  They know they’re the workhorses of the picture, but even though they’re basically blue collar guys, they’ve got show biz hearts.  They do impressions of stars like Jimmy Stewart and Gregory Peck to crack each other up, and get together to drink beer and watch their stunt reels for the thousandth time.  There’s an improvisational spontaneity to such scenes; a “morning after” sequence in which Reynolds and Brian Keith slowly roust themselves from hangover oblivion is particularly well-observed.”
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;
Quotable Quote:&lt;/b&gt; “I&amp;#39;m gonna find the guy who invented Zylocaine and kiss his ass on Hollywood and Vine!”
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;
2008 Equivalent:&lt;/b&gt;  This is a tough one, but I’ll give it to &lt;i&gt;Hancock&lt;/i&gt;.  Like Burt in the &amp;#39;70s, Will Smith is our current Mr. Summer, with a similar “It’s me, your buddy!” persona winking through every role.  Plus &lt;i&gt;Hancock&lt;/i&gt; is a two-syllable character name title starting with H – just like &lt;i&gt;Hooper&lt;/i&gt;!
&lt;br /&gt;&lt;br /&gt;
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&lt;br /&gt;&lt;br /&gt;&lt;b&gt;
Previously on Summer of &amp;#39;78: &lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2008/08/05/summer-of-78-quot-sgt-pepper-s-lonely-hearts-club-band-quot.aspx" target="_blank"&gt;Sgt. Pepper’s Lonely Hearts Club Band&lt;/a&gt;&lt;/b&gt;
&lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=115336" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/will+smith/default.aspx">will smith</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/brian+keith/default.aspx">brian keith</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/scott+von+doviak/default.aspx">scott von doviak</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx">hancock</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/jan-michael+vincent/default.aspx">jan-michael vincent</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/gregory+peck/default.aspx">gregory peck</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/burt+reynolds/default.aspx">burt reynolds</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/the+cannonball+run/default.aspx">the cannonball run</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/sally+field/default.aspx">sally field</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/jerry+reed/default.aspx">jerry reed</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hal+needham/default.aspx">hal needham</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/smokey+and+the+bandit/default.aspx">smokey and the bandit</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/jimmy+stewart/default.aspx">jimmy stewart</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hick+flicks/default.aspx">hick flicks</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/adam+west/default.aspx">adam west</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/summer+of+_2700_78/default.aspx">summer of '78</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/heaven+can+wait/default.aspx">heaven can wait</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/robert+klein/default.aspx">robert klein</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hooper/default.aspx">hooper</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/stroker+ace/default.aspx">stroker ace</category></item><item><title>Morning Deal Report: Hercules on Elm Street</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/07/23/morning-deal-report-hercules-on-elm-street.aspx</link><pubDate>Wed, 23 Jul 2008 15:00:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:111639</guid><dc:creator>Scott Von Doviak</dc:creator><slash:comments>6</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=111639</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/07/23/morning-deal-report-hercules-on-elm-street.aspx#comments</comments><description>&lt;p&gt;&lt;font size="2"&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/2008/01/23-End/freddy.jpg"&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2008/01/23-End/freddy.jpg" align="right" border="0" alt="" /&gt;&lt;/a&gt;It often seems as if the Morning Deal Report would be just as accurate if I had a hatful of Hollywood names and a hatful of recycled ideas, and simply drew randomly from both of them. For instance, from one hat I might produce the name &amp;quot;Peter Berg,&amp;quot; most recently director of &lt;em&gt;Hancock&lt;/em&gt;, while the other hat offers up &amp;quot;Hercules,&amp;quot; yet another character no one really cares about reviving. Yet here it is in &lt;em&gt;&lt;a class="" href="http://www.variety.com/article/VR1117989344.html?categoryid=13" target="_blank"&gt;Variety&lt;/a&gt;&lt;/em&gt;: &amp;quot;Berg will produce and will develop to direct &lt;em&gt;Hercules: The Thracian Wars&lt;/em&gt;, a co-production of Spyglass Entertainment, Berg’s Film 44 and Radical Pictures. Spyglass and Universal will co-finance the film. Ryan Condal will write the script, based on a five-issue comicbook series by Steve Moore that debuted in May through Radical Publishing.&amp;quot; Of course. It goes without saying that I have a third hat, and every slip of paper in it reads &amp;quot;based on a comic book.&amp;quot; &lt;br /&gt;&lt;br /&gt;Which brings us to &lt;em&gt;Capeshooters&lt;/em&gt;, another comic book adaptation forthcoming from Warner Bros. According to &lt;em&gt;&lt;a class="" href="http://www.variety.com/article/VR1117989355.html?categoryid=13" target="_blank"&gt;Variety&lt;/a&gt;&lt;/em&gt;, it&amp;#39;s about &amp;quot;two slackers become paparazzi who specialize in shooting covert videos of superheroes find themselves on the run after they stumble onto evidence that a revered superhero is actually a villain.&amp;quot; Who would be perfect for this? Let me reach into the hat, and...ah, yes! &lt;em&gt;X-Men&lt;/em&gt; and &lt;em&gt;Superman Returns&lt;/em&gt; director Bryan Singer. &lt;br /&gt;&lt;br /&gt;Finally, it must be about time to revive another horror franchise, so let me dig deep into this vintage fedora and...here it is, &lt;em&gt;A Nightmare on Elm Street&lt;/em&gt;. Per the &lt;em&gt;&lt;a class="" href="http://www.hollywoodreporter.com/hr/content_display/film/news/e3i78def930c52edb0594dc8a27e3a2bf53"&gt;Hollywood Reporter&lt;/a&gt;&lt;/em&gt;, Warner Bros. &amp;quot;has hired veteran scribe Wesley Strick to pen the relaunch of the &lt;em&gt;A Nightmare on Elm Street&lt;/em&gt; series, the franchise that helped establish New Line into a movie player in the mid-1980s...The new project will keep the high school setting and delve deeper in the psychology of nightmares and Krueger himself. The plan is to have a dark tone. The company hopes to have the movie ready for the 25th anniversary of the original.&amp;quot; &lt;br /&gt;&lt;br /&gt;Sweet dreams, everyone. &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Related:&lt;br /&gt;&lt;a class="" href="http://www.nerve.com/CS/blogs/screengrab/archive/2008/01/31/freddy-and-the-furious-go-to-cloverfield.aspx" target="_blank"&gt;Freddy and the Furious Go to Cloverfield&lt;br /&gt;&lt;/a&gt;&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=111639" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/morning+deal+report/default.aspx">morning deal report</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/bryan+singer/default.aspx">bryan singer</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/superman+returns/default.aspx">superman returns</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/scott+von+doviak/default.aspx">scott von doviak</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/peter+berg/default.aspx">peter berg</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx">hancock</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/freddy+krueger/default.aspx">freddy krueger</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/a+nightmare+on+elm+street/default.aspx">a nightmare on elm street</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hercules/default.aspx">hercules</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/capeshooters/default.aspx">capeshooters</category></item><item><title>Morning Deal Report: “School of Rock” Rolls Again</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/07/14/morning-deal-report-school-of-rock-rolls-again.aspx</link><pubDate>Mon, 14 Jul 2008 14:00:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:109229</guid><dc:creator>Scott Von Doviak</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=109229</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/07/14/morning-deal-report-school-of-rock-rolls-again.aspx#comments</comments><description>&lt;p&gt;&lt;font size="2"&gt;&lt;i&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/2008/06/08-15/school-of-rock.jpg"&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2008/06/08-15/school-of-rock.jpg" align="right" border="0" alt="" /&gt;&lt;/a&gt;
Hellboy II: The Golden Army&lt;/i&gt; raised hell at the box office over the weekend, taking in an estimated $35.9 million.  The public’s appetite for digitally rendered Brendan Fraser proved larger than I would have guessed as &lt;i&gt;Journey to the Center of the Earth&lt;/i&gt; garnered $20.6 million, good for third place behind &lt;i&gt;Hancock&lt;/i&gt; in its second weekend.   Eddie Murphy made Mike Myers feel better about things as &lt;i&gt;Meet Dave&lt;/i&gt; crashed and burned with only $5.3 million, one of the worst opening weekends in the history of the Murphyverse.
&lt;br /&gt;&lt;br /&gt;
Richard Linklater should really have better things to do than a sequel to &lt;i&gt;School of Rock&lt;/i&gt;, shouldn’t he?  (I won’t even suggest that screenwriter Mike White does.)  Nevertheless, the director is attached to &lt;i&gt;School of Rock 2: America Rocks&lt;/i&gt;, as is original star Jack Black as rockin’ substitute teacher Dewey Finn.  &lt;a href="http://www.variety.com/article/VR1117988875.html?categoryid=13&amp;amp;cs=1" target="_blank"&gt;&lt;i&gt;Variety&lt;/i&gt;&lt;/a&gt; reports that White’s screenplay “picks up with Finn leading a group of summer school students on a cross-country field trip that delves into the history of rock &amp;#39;n&amp;#39; roll and explores the roots of blues, rap, country and other genres.”  Could be worse, I guess.  Linklater could be remaking &lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2008/07/03/summer-of-78-the-bad-news-bears-go-to-japan.aspx" target="_blank"&gt;&lt;i&gt;The Bad News Bears Go to Japan&lt;/i&gt;&lt;/a&gt;.
&lt;br /&gt;&lt;br /&gt;
In even less surprising news, Jon Heder will play “a Napoleon Dynamite-like oddball who becomes contaminated with a substance that gives him what might arguably be considered superpowers” in &lt;i&gt;Loudermilk&lt;/i&gt;, per the &lt;a href="http://www.hollywoodreporter.com/hr/content_display/film/news/e3i5dab627a6e5e9f672d9f81949b2548d2" target="_blank"&gt;&lt;i&gt;Hollywood Reporter&lt;/i&gt;&lt;/a&gt;.  The comedy was pitched to Universal by Heder and his brother Doug, and will be rewritten and directed by Craig Zobel (&lt;i&gt;Great World of Sound&lt;/i&gt;).  In the funniest sentence I’ve read this morning, Doug Heder proclaims, “&lt;i&gt;Loudermilk&lt;/i&gt; is definitely intended to set the tone for Greasy Entertainment.” 
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;
Related:&lt;br /&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2008/07/11/hellboy-the-letting-go.aspx" target="_blank"&gt;
Hellboy: The Letting Go&lt;/a&gt;&lt;/b&gt;&lt;br /&gt;&lt;b&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2008/05/29/eddie-murphy-exhumes-beverly-hill-cop.aspx" target="_blank"&gt; 
Eddie Murphy Exhumes &amp;quot;Beverly Hills Cop&amp;quot;&lt;/a&gt;&lt;/b&gt;&lt;br /&gt;
&lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=109229" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/morning+deal+report/default.aspx">morning deal report</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/jack+black/default.aspx">jack black</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/jon+heder/default.aspx">jon heder</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/scott+von+doviak/default.aspx">scott von doviak</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx">hancock</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/eddie+murphy/default.aspx">eddie murphy</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/richard+linklater/default.aspx">richard linklater</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/journey+to+the+center+of+the+earth/default.aspx">journey to the center of the earth</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/brendan+fraser/default.aspx">brendan fraser</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/mike+myers/default.aspx">mike myers</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/meet+dave/default.aspx">meet dave</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hellboy+ii_3A00_+the+golden+army/default.aspx">hellboy ii: the golden army</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/school+of+rock/default.aspx">school of rock</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/the+bad+news+bears+go+to+japan/default.aspx">the bad news bears go to japan</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/mike+white/default.aspx">mike white</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/loudermilk/default.aspx">loudermilk</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/school+of+rock+ii_3A00_+america+rocks/default.aspx">school of rock ii: america rocks</category></item><item><title>Thursday Morning Poll for July 10, 2008</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/07/10/thursday-morning-poll-for-july-10-2008.aspx</link><pubDate>Thu, 10 Jul 2008 14:00:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:108122</guid><dc:creator>Paul Clark</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=108122</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/07/10/thursday-morning-poll-for-july-10-2008.aspx#comments</comments><description>&lt;p&gt;&lt;font size="2"&gt;Last week, we celebrated Independence Day, which just so happens to be the name of both the holiday and the movie that made Will Smith a box-office titan. Yet when polled as to which July 4 Weekend release they preferred, Screengrab readers overwhelming chose his blockbuster from the following summer, 1997’s &lt;i&gt;Men in Black&lt;/i&gt;. Alien-bustin’ beat out E.T-asswhuppin’ by a vote of 73% to 23%, with this summer’s &lt;i&gt;Hancock&lt;/i&gt; accounting for the other 4%. At least no one voted for &lt;i&gt;Wild Wild West&lt;/i&gt; or &lt;i&gt;Men in Black II&lt;/i&gt;- that would’ve just been wrong.&lt;br /&gt;&lt;br /&gt;This week’s poll is what you might call a real heartbreaker. A few days ago, I was having a conversation about actors with some friends when the question arose, “has there ever been an actor who never made a bad movie?” I thought for a few seconds, then it dawned on me- John Cazale. Not counting a 1962 short titled &lt;i&gt;The American Way&lt;/i&gt; and archival footage from &lt;i&gt;The Godfather, Part III&lt;/i&gt;, Cazale’s feature film career was one classic after another. Hell, even the Academy thought so, giving three of the movies Best Picture and nominating the other two for the same award. But while everyone has their favorite movie in which he appeared, I’m more curious as to what our readership’s favorite Cazale performance might be.&lt;br /&gt;&lt;br /&gt;
&lt;object height="235" width="300" align="middle"&gt;&lt;param name="_cx" value="7938"&gt;&lt;param name="_cy" value="6218"&gt;&lt;param name="FlashVars" value=""&gt;&lt;param name="Movie" value="http://www.buzzdash.com/bb.swf?BB_id=99759"&gt;&lt;param name="Src" value="http://www.buzzdash.com/bb.swf?BB_id=99759"&gt;&lt;param name="WMode" value="Transparent"&gt;&lt;param name="Play" value="-1"&gt;&lt;param name="Loop" value="-1"&gt;&lt;param name="Quality" value="High"&gt;&lt;param name="SAlign" value=""&gt;&lt;param name="Menu" value="-1"&gt;&lt;param name="Base" value=""&gt;&lt;param name="AllowScriptAccess" value="sameDomain"&gt;&lt;param name="Scale" value="ShowAll"&gt;&lt;param name="DeviceFont" value="0"&gt;&lt;param name="EmbedMovie" value="0"&gt;&lt;param name="BGColor" value=""&gt;&lt;param name="SWRemote" value=""&gt;&lt;param name="MovieData" value=""&gt;&lt;param name="SeamlessTabbing" value="1"&gt;&lt;param name="Profile" value="0"&gt;&lt;param name="ProfileAddress" value=""&gt;&lt;param name="ProfilePort" value="0"&gt;&lt;param name="AllowNetworking" value="all"&gt;&lt;param name="AllowFullScreen" value="false"&gt;
                                                                                
                    &lt;embed src="http://www.buzzdash.com/bb.swf?BB_id=99759" quality="high" wmode="transparent" width="300" height="235" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer"&gt;&lt;/embed&gt;
                &lt;/object&gt;&lt;img style="VISIBILITY:hidden;WIDTH:0px;HEIGHT:0px;" height="0" src="http://counters.gigya.com/wildfire/CIMP/bT*xJmx*PTEyMTU2NDMxMjcwODkmcHQ9MTIxNTY*MzEzMDU2MCZwPTg*MjEmZD*mbj*mZz*x.jpg" width="0" border="0" alt="" /&gt;&lt;br /&gt;&lt;br /&gt;To me, this is a pretty easy question- one word: “Wyoming”- but you might disagree. And that, as always, is what the comments section is for. See you next week!&lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=108122" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/will+smith/default.aspx">will smith</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/paul+clark/default.aspx">paul clark</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/independence+day/default.aspx">independence day</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx">hancock</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/men+in+black+ii/default.aspx">men in black ii</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/thursday+morning+poll/default.aspx">thursday morning poll</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/men+in+black/default.aspx">men in black</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/wild+wild+west/default.aspx">wild wild west</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/john+cazale/default.aspx">john cazale</category></item><item><title>Morning Deal Report: David Fincher Gets Goony</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/07/07/morning-deal-report-david-fincher-gets-goony.aspx</link><pubDate>Mon, 07 Jul 2008 14:00:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:107172</guid><dc:creator>Scott Von Doviak</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=107172</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/07/07/morning-deal-report-david-fincher-gets-goony.aspx#comments</comments><description>&lt;p&gt;&lt;font size="2"&gt;&lt;i&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/2008/07/01-07/goon3.jpg"&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2008/07/01-07/goon3.jpg" align="right" border="0" alt="" /&gt;&lt;/a&gt;
Hancock &lt;/i&gt;soared above the competition for the holiday weekend box office dollar.  It took in an estimated $66 million from Friday through Sunday, bringing its total since its Tuesday night release to $107.3 million.  As those of you who participated in&lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2008/07/03/thursday-morning-poll-for-july-3-2008.aspx" target="_blank"&gt; last week’s poll&lt;/a&gt; have figured out, that makes &lt;i&gt;Hancock&lt;/i&gt; Will Smith’s fifth Fourth of July weekend at number one, following &lt;i&gt;Independence Day&lt;/i&gt;, the two &lt;i&gt;Men in Black&lt;/i&gt; movies and the immortal &lt;i&gt;Wild, Wild West&lt;/i&gt;.  &lt;i&gt;Wall-E &lt;/i&gt;dropped to the number two slot in its second week of release with $33.4 million, bringing its total to a respectable $128.1 million, while &lt;i&gt;Wanted&lt;/i&gt; took a predictable 60% dive, still good for third place.
&lt;br /&gt;&lt;br /&gt;
With &lt;i&gt;Hancock&lt;/i&gt;’s success, you can bet the graphic novel adaptations will keep rolling out.  David Fincher is looking to bring the Dark Horse title &lt;i&gt;The Goon &lt;/i&gt;to the screen as a CG animated feature, it says here in the &lt;a href="http://www.hollywoodreporter.com/hr/content_display/film/news/e3i1ede78880f527007bf209c6ad5e03c5f?imw=Y" target="_blank"&gt;&lt;i&gt;Hollywood Reporter&lt;/i&gt;&lt;/a&gt;.  Perhaps you are unfamiliar with &lt;i&gt;The Goon&lt;/i&gt;? “Created by Eric Powell in 1999, the comic follows the adventures of a muscle-bound brawler who claims to be the primary enforcer for a feared mobster. The stories have a paranormal and comedic edge to them and concern ghosts, zombies, mad scientists and ‘skunk apes.’”  You had me at “skunk apes.”
&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.variety.com/article/VR1117988497.html?categoryid=13&amp;amp;cs=1" target="_blank"&gt;&lt;i&gt;
Variety&lt;/i&gt;&lt;/a&gt; reports that the multi-tasking Spike Lee, already committed to a Michael Jordan documentary, an &lt;i&gt;Inside Man&lt;/i&gt; sequel and an adaptation of &lt;i&gt;The Time Traveler&lt;/i&gt;, will be filming performances of the Broadway musical &lt;i&gt;Passing Strange&lt;/i&gt;.  “Plot centers on young black artist from L.A. who flees his middle-class upbringing and heads to Amsterdam and Berlin in an attempt to find himself.”  Lee will shoot three performances of the piece, with the current plan being to debut the filmed version on cable.  
&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight:bold;"&gt;
Related:&lt;/span&gt;&lt;br style="font-weight:bold;" /&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2008/06/18/morning-deal-report-time-traveling-with-spike-lee.aspx" target="_blank"&gt;&lt;span style="font-weight:bold;"&gt;
Morning Deal Report: Time Traveling with Spike Lee&lt;/span&gt;&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2008/01/11/fincher-s-musical-the-canon-of-thor-and-justice-on-the-rocks.aspx" target="_blank"&gt;&lt;span style="font-weight:bold;"&gt;
Fincher&amp;#39;s Musical, The Canon of Thor, and Justice on the Rocks&lt;/span&gt;&lt;/a&gt;&lt;br /&gt;
&lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=107172" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/morning+deal+report/default.aspx">morning deal report</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/will+smith/default.aspx">will smith</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/independence+day/default.aspx">independence day</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/david+fincher/default.aspx">david fincher</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/scott+von+doviak/default.aspx">scott von doviak</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx">hancock</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/spike+lee/default.aspx">spike lee</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/wall-e/default.aspx">wall-e</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/wanted/default.aspx">wanted</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/michael+jordan/default.aspx">michael jordan</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/men+in+black/default.aspx">men in black</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/the+time+traveler/default.aspx">the time traveler</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/the+goon/default.aspx">the goon</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/passing+strange/default.aspx">passing strange</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/wild+wild+west/default.aspx">wild wild west</category></item><item><title>Charlize Theron Is a Sexual Creature</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/06/30/charlize-theron-is-a-sexual-creature.aspx</link><pubDate>Mon, 30 Jun 2008 17:30:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:105658</guid><dc:creator>Scott Von Doviak</dc:creator><slash:comments>1</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=105658</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/06/30/charlize-theron-is-a-sexual-creature.aspx#comments</comments><description>&lt;p&gt;&lt;font size="2"&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/2008/06/23-End%20of%20Month/Charlize_Theron013.jpg"&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2008/06/23-End%20of%20Month/Charlize_Theron013.jpg" align="right" border="0" alt="" /&gt;&lt;/a&gt;
Charlize Theron is on the publicity trail in hopes someone will notice she’s co-starring in the big Fourth of July weekend extravaganza &lt;i&gt;Hancock&lt;/i&gt;.  (She was hardly featured in the early trailers, although, perhaps in reaction to some bad buzz, she’s much more of a presence in the latest round of ads.)  “When she walks into a room she reduces everyone else to hobbits - but she&amp;#39;s better known for her acting,” Carole Cadwalladr writes in &lt;a href="http://film.guardian.co.uk/interview/interviewpages/0,,2287561,00.html" target="_blank"&gt;&lt;i&gt;The Observer&lt;/i&gt;&lt;/a&gt;.  Maybe that’s true, but it’s probably more accurate to say Theron is best known for her willingness to ugly it up if the role demands it.  Not that she’s happy about that.
&lt;br /&gt;&lt;br /&gt;
For instance, for her role in&lt;i&gt; In the Valley of Elah&lt;/i&gt;, Theron grew out her natural hair color and wore a ponytail, which is a pretty far cry from the prosthetic teeth and latex skin she used to transform herself into serial killer Aileen Wuornos.  Still, the press cited this as yet another example of Theron playing down her beauty.  “It just bummed me out because I was, ‘What do you want?’ Do you want me to play a detective from Albuquerque who&amp;#39;s a single mom in a Dior dress?...The way they focused on my appearance, I felt like it hurt that film and I was embarrassed because Paul [Haggis] had worked really hard and just because I had a ponytail that&amp;#39;s what they were talking about.”
&lt;br /&gt;&lt;br /&gt;
That won’t be a problem with &lt;i&gt;Hancock&lt;/i&gt;, in which Theron is “the archetypal soccer mom, a vision of all-American apple-pie goodness, blonde and peachy,” according to Cadwalladr, who notes that while Theron is willing to play down her looks on the screen, she’s perfectly happy to play them up for “photo spreads for the likes of Playboy and Barely Legal.”  Says Theron: “Well guess what? I&amp;#39;m a sexual creature. There&amp;#39;s nothing wrong with that. Why do we have to be ashamed of being so many different things? Why do we have to be only one thing, a good mother or a hooker? I don&amp;#39;t think that what&amp;#39;s under my clothes is evil. I&amp;#39;m a woman, I&amp;#39;m feminine. And I like the way I look. And I celebrate that. And I don&amp;#39;t make excuses for that.”  Screengrab approves this message.
&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight:bold;"&gt;
Related:&lt;/span&gt;&lt;br style="font-weight:bold;" /&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2008/04/24/trailer-review-hancock.aspx" target="_blank"&gt;&lt;span style="font-weight:bold;"&gt;
Trailer Review: Hancock&lt;/span&gt;&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2008/05/28/movie-magic-making-pittsburgh-ugly-enough-for-cormac-mccarthy-s-quot-the-road-quot.aspx" target="_blank"&gt;&lt;span style="font-weight:bold;"&gt;
Movie Magic: Making Pittsburgh Ugly Enough for &amp;quot;The Road&amp;quot;&lt;/span&gt;&lt;/a&gt;&lt;br /&gt;
&lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=105658" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/in+the+valley+of+elah/default.aspx">in the valley of elah</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/charlize+theron/default.aspx">charlize theron</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/paul+haggis/default.aspx">paul haggis</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/scott+von+doviak/default.aspx">scott von doviak</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx">hancock</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/aileen+wuornos/default.aspx">aileen wuornos</category></item><item><title>A “Beverly Hills Chihuahua” By Any Other Name</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/05/13/a-beverly-hills-chihuahua-by-any-other-name.aspx</link><pubDate>Tue, 13 May 2008 16:00:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:93101</guid><dc:creator>Scott Von Doviak</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=93101</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/05/13/a-beverly-hills-chihuahua-by-any-other-name.aspx#comments</comments><description>&lt;p&gt;&lt;font size="2"&gt;
&lt;a href="http://www.nerve.com/CS/blogs/screengrab/2008/05/08-15/bhc.jpg"&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2008/05/08-15/bhc.jpg" align="right" border="0" alt="" /&gt;&lt;/a&gt;In Jack Mathews’ book &lt;i&gt;The Battle of Brazil&lt;/i&gt;, which recounts Terry Gilliam’s struggle to get his director’s cut of &lt;i&gt;Brazil&lt;/i&gt; released by Universal Pictures, the author reprints a list of alternative titles the Universal suits presented to Gilliam.  Apparently they felt &lt;i&gt;Brazil&lt;/i&gt; was confusing or misleading – after all, the movie didn’t take place in Brazil, and they certainly didn’t want to give audiences the wrong impression.  And you can certainly see how these titles would have proved clearer and more appealing to the masses:&lt;i&gt;  If Osmosis, Who Are You?&lt;/i&gt;, &lt;i&gt;Explanada Fortunata Is Not My Real Name&lt;/i&gt;, &lt;i&gt;The Girl in the House on the Truck That&amp;#39;s on Fire&lt;/i&gt;, and my all-time favorite, &lt;i&gt;Gnu Yak, Gnu Yak and Other Bestial Places&lt;/i&gt;.
&lt;br /&gt;&lt;br /&gt;
The point is, choosing the title of a movie can be a multi-million dollar decision, as Josh Friedman reports in the &lt;a href="http://www.latimes.com/business/custom/admark/la-fi-titles12-2008may12,0,1867330.story" target="_blank"&gt;&lt;i&gt;L.A. Times&lt;/i&gt;&lt;/a&gt;.  It’s so important, there’s even a consulting firm called TitleDoctors, started by marketing consultants Seth Lockhart and Jamil Barrie.  Imagine, this is a job you can have – meeting with movie executives and presenting them with a list of old song titles you think would be a perfect fit for their new romantic comedy or crime drama.
&lt;br /&gt;&lt;br /&gt;
“Getting studios to agree on a name change is never easy (none of the titles for the 13 films Lockhart and Barrie consulted on during their first year in business has been adopted),” Friedman writes. “Filmmakers and production executives can become enamored of a movie&amp;#39;s ‘working’ title. And studios may have already invested millions in marketing a project under a particular name, making it financially costly to alter.”
&lt;br /&gt;&lt;br /&gt;
Some title changes are for the best; it’s hard to imagine &lt;i&gt;Annie Hall &lt;/i&gt;achieving classic status under its original moniker &lt;i&gt;Anhedonia&lt;/i&gt;, after all, and if you’re making a comedy about a pampered pocket dog from the 90210, you might as well call it &lt;i&gt;Beverly Hills Chihuahua&lt;/i&gt;.  But as Friedman points out, audiences are likely to flock to &lt;i&gt;Hancock&lt;/i&gt; as much as they would the proposed alternate titles &lt;i&gt;Heroes Never Die&lt;/i&gt; and &lt;i&gt;Less Than Hero&lt;/i&gt;.  And it’s probably for the best that the original title, &lt;i&gt;Tonight, He Comes&lt;/i&gt; was jettisoned.  As star Will Smith told &lt;i&gt;Entertainment Weekly&lt;/i&gt;, ““You don’t want your movie to already have the porno title.”
&lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=93101" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/will+smith/default.aspx">will smith</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/terry+gilliam/default.aspx">terry gilliam</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/brazil/default.aspx">brazil</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/annie+hall/default.aspx">annie hall</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/scott+von+doviak/default.aspx">scott von doviak</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx">hancock</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/beverly+hills+chihuahua/default.aspx">beverly hills chihuahua</category></item><item><title>Screengrab Predicts:  The Top 5 Bombs of Summer 2008</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/05/01/screengrab-predicts-the-top-5-bombs-of-summer-2008.aspx</link><pubDate>Thu, 01 May 2008 20:30:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:90005</guid><dc:creator>Andrew Osborne</dc:creator><slash:comments>1</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=90005</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/05/01/screengrab-predicts-the-top-5-bombs-of-summer-2008.aspx#comments</comments><description>&lt;p&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/2008/05/01-07/the_incredible_hulk_movie_image_edward_norton1.jpg"&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2008/05/01-07/the_incredible_hulk_movie_image_edward_norton1.jpg" align="right" border="0" alt="" /&gt;&lt;/a&gt;And now, The Screengrab’s predictions for the Top 5 box office disappointments and/or outright disastrous flops of Summer 2008! &lt;br /&gt;&lt;br /&gt;(Want to play along at home? Let us know your Top 5 picks for upcoming Summer Bombs, and compare them to our collective and individual predictions. Whoever scores the most correct answers WINS AN IMAGINARY FANTASY DATE WITH MIKE MYERS AND/OR SARAH JESSICA PARKER!) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;5. SEX AND THE CITY&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;
&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/rpEHk7Y-qZA&amp;amp;hl=en"&gt;&lt;param name="wmode" value="transparent"&gt;
&lt;embed src="http://www.youtube.com/v/rpEHk7Y-qZA&amp;amp;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;I guess I shouldn&amp;#39;t exactly say that I&amp;#39;m confident this movie will be a huge failure. More like I&amp;#39;m praying to any god that will listen that it will be. (LP) &lt;br /&gt;&lt;br /&gt;What kind of sick, twisted, topsy-turvy world do we live in where the promised &lt;em&gt;Deadwood&lt;/em&gt; TV movies have never materialized, yet &lt;em&gt;Sex and the City&lt;/em&gt; gets the full-fledged big screen treatment? No sort of world for me, I know that much. As hard as it is for me to believe that anyone on the planet still cares about the sex lives of Sarah Jessica Parker and her pals, I&amp;#39;m sure there are a few fans left out there. But they&amp;#39;ll all see this on the first weekend and then it will sink like a stone. (SV) &lt;br /&gt;&lt;br /&gt;Yes, the show has a built-in fan base, but will it be enough? The fact is, this is opening the week after &lt;em&gt;Indiana Jones&lt;/em&gt;, and there are many more women who will buy a ticket for Indy than there are men who&amp;#39;ll pay to see Carrie and Company on the big screen. Perhaps an early-fall release would have been a better idea? (PC) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;4. SPEED RACER&lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;
&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/tO2jcwgIi8o&amp;amp;hl=en"&gt;&lt;param name="wmode" value="transparent"&gt;
&lt;embed src="http://www.youtube.com/v/tO2jcwgIi8o&amp;amp;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;Who was this movie made for? Everyone&amp;#39;s heard of the show, but who remembers it all that well? Looks too kiddish for most adults, and too hyperkinetic for the family audience. Factor in the film&amp;#39;s release date- the second week in May, historically a bum weekend- and the outlook here isn&amp;#39;t promising. (PC) &lt;br /&gt;&lt;br /&gt;Dissenting Opinion: Intersecting that demographic sweet spot where NASCAR fans, nostalgic hipsters, Japanese animation buffs, and people with nothing better to do on a hot afternoon meet, this cartoon revival will score big, and drive up sales of Steve Albini records and pet monkeys. (LP) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;3. THE HAPPENING&lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;
&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/A-IjQJG25xU&amp;amp;hl=en"&gt;&lt;param name="wmode" value="transparent"&gt;
&lt;embed src="http://www.youtube.com/v/A-IjQJG25xU&amp;amp;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;It&amp;#39;s not happening anymore for M. Night Shyamalan, who has seen his stock drop from Hitchcock heir to 21st century Ed Wood with each successive release. (SV) &lt;br /&gt;&lt;br /&gt;Five years ago, the M. Night Shyamalan name would have been enough to guarantee box office. However, after&amp;nbsp;&lt;em&gt;The Village&lt;/em&gt;&amp;nbsp;and &lt;em&gt;Lady In the Water&lt;/em&gt;, the studio is going to have to step up their game to recoup their investment here. And without a Bruce Willis in the lead role, it&amp;#39;s going to be that much harder. (PC) &lt;br /&gt;&lt;br /&gt;DISSENTING OPINION: &lt;a class="" href="http://nerve.com/CS/blogs/screengrab/archive/2008/04/03/shia-labeouf-why.aspx"&gt;While I am on record as a LeBeouf hater&lt;/a&gt;, I’m an ardent Shyamalan apologist. For me, even his stinkers are interesting (or at least amusing), and I’m apparently the only guy in America who actually enjoyed &lt;em&gt;Lady In The Water&lt;/em&gt; enough to put it on &lt;a class="" href="http://baitshop3.tripod.com/2006TopTen.html"&gt;my year-end Top Ten List&lt;/a&gt;. Oh, sure, it SEEMS like it’s going to bomb...but the SHOCKING TWIST ENDING is that, y’know, it might not be a TOTAL fiasco. (AO) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;2. THE LOVE GURU&lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;
&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/TLB1r9lh7gY&amp;amp;hl=en"&gt;&lt;param name="wmode" value="transparent"&gt;
&lt;embed src="http://www.youtube.com/v/TLB1r9lh7gY&amp;amp;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;Is there anyone out there who doesn&amp;#39;t think this looks like total shit? Mike Myers appears onscreen for the first time in five years, but let&amp;#39;s not forget that his last leading-man role was- UGH- &lt;em&gt;THE CAT IN THE HAT&lt;/em&gt;. (PC) &lt;br /&gt;&lt;br /&gt;Coroners examining the bomb crater will have trouble separating the remains of The Love Guru from the remains of Heather Graham’s The Guru in an adjacent crater, and will thus bury them together in the Tomb of the Unseen Faux-Indian Musical Comedy. (AO) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;1. THE INCREDIBLE HULK&lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;
&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/I2i-tn8GI08&amp;amp;hl=en"&gt;&lt;param name="wmode" value="transparent"&gt;
&lt;embed src="http://www.youtube.com/v/I2i-tn8GI08&amp;amp;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;Taking a movie, based on a very hard-sell Marvel character (whose entire existence is predicated on violence and stupidity), which was one of the few recent superhero movies to totally bomb and remaking it only a few years later with a much worse director? Now that&amp;#39;s a formula for success! (LP) &lt;br /&gt;&lt;br /&gt;Marvel Studios has gone out of their way to sell this film as a completely different creature than the last movie. But will people get the message? I think they underestimate how much people disliked the last &lt;em&gt;Hulk&lt;/em&gt;, and it&amp;#39;s going to take a lot of good press to make audiences believe they won&amp;#39;t get fooled again. (PC) &lt;br /&gt;&lt;br /&gt;By the way...does anyone else think a giant green ‘roid-ragin’ CGI depiction of Ed Norton is inherently hilarious? What’s next, Sean Penn as Martian Manhunter? (AO) &lt;br /&gt;&lt;br /&gt;Memorandum Opinion: I don&amp;#39;t want to say I&amp;#39;m rooting against &lt;em&gt;The Incredible Hulk&lt;/em&gt; exactly, but as one of the few defenders of Ang Lee&amp;#39;s version, I would feel some satisfaction if the presumably louder, faster, dumber sequel/remake/whatever-it-is met with an even worse box office fate. (SV) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;DISHONORABLE MENTION:&lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;HANCOCK&lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;Recent presidential elections have shown us time and again that America has no tolerance for poor moral values, like this movie with &amp;#39;cock&amp;#39; in the title and which features Will Smith, and yet does not have a single occurrence of the phrase &amp;quot;Aw hell naw&amp;quot;. (LP) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;GET SMART&lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;The appeal of the old TV show -- a number of episodes of which were written by Mel Brooks and Buck Henry -- wasn&amp;#39;t its spy satire; it was its smart, character-driven comedy. The movie looks to go for cheap retro thrills and ultra-broad laughs, and America&amp;#39;s love affair with Steve Carrell may have peaked. (LP) &lt;br /&gt;&lt;br /&gt;People like Steve Carell on TV, but after last summer&amp;#39;s &lt;em&gt;Evan Almighty&lt;/em&gt;, his box-office clout is pretty questionable. This uninspired-looking TV spinoff probably won&amp;#39;t counter that. (PC) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;THE MUMMY: TOMB OF THE DRAGON EMPEROR&lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;Does anyone still actually care? (PC) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;WANTED/HELLBOY II: THE GOLDEN ARMY&lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;2008 is the summer of comic book movies, but there&amp;#39;s such a thing as overkill. Without the name recognition of Batman or the marketing push of &lt;em&gt;Iron Man&lt;/em&gt;, these will probably be lost in the shuffle. (PC) &lt;br /&gt;&lt;br /&gt;**************&lt;br /&gt;&lt;br /&gt;The above list reflects the combined, weighted picks of four of our resident Screengrab know-it-alls. Below, our original ballots: &lt;br /&gt;&lt;br /&gt;&lt;u&gt;Leonard Pierce&lt;/u&gt; &lt;br /&gt;&lt;br /&gt;1. Indiana Jones and the Kingdom of the Crystal Skull &lt;br /&gt;&lt;br /&gt;2. The Incredible Hulk &lt;br /&gt;&lt;br /&gt;3. Hancock &lt;br /&gt;&lt;br /&gt;4. Get Smart &lt;br /&gt;&lt;br /&gt;5. Sex and the City &lt;br /&gt;&lt;br /&gt;&lt;u&gt;Scott Von Doviak&lt;/u&gt; &lt;br /&gt;&lt;br /&gt;1. The Happening &lt;br /&gt;&lt;br /&gt;2. Sex and the City &lt;br /&gt;&lt;br /&gt;3. You Don’t Mess With the Zohan &lt;br /&gt;&lt;br /&gt;4. The Love Guru &lt;br /&gt;&lt;br /&gt;5. The Incredible Hulk &lt;br /&gt;&lt;br /&gt;&lt;u&gt;Paul Clark&lt;/u&gt; &lt;br /&gt;&lt;br /&gt;1. Speed Racer &lt;br /&gt;&lt;br /&gt;2. The Incredible Hulk &lt;br /&gt;&lt;br /&gt;3. The Love Guru &lt;br /&gt;&lt;br /&gt;4. Get Smart &lt;br /&gt;&lt;br /&gt;5. Wanted/Hellboy II: The Golden Army &lt;br /&gt;&lt;br /&gt;&lt;u&gt;Andrew Osborne &lt;br /&gt;&lt;/u&gt;&lt;br /&gt;1. The Love Guru &lt;br /&gt;&lt;br /&gt;2. The Incredible Hulk &lt;br /&gt;&lt;br /&gt;3. Speed Racer &lt;br /&gt;&lt;br /&gt;4. Wall*E &lt;br /&gt;&lt;br /&gt;5. Hancock &lt;br /&gt;&lt;br /&gt;-- Contributors: Andrew Osborne, Paul Clark, Scott Von Doviak, Leonard Pierce &lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=90005" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/leonard+pierce/default.aspx">leonard pierce</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/will+smith/default.aspx">will smith</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/paul+clark/default.aspx">paul clark</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/mel+brooks/default.aspx">mel brooks</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/m+night+shyamalan/default.aspx">m night shyamalan</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/bruce+willis/default.aspx">bruce willis</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/ed+wood/default.aspx">ed wood</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/sex+and+the+city/default.aspx">sex and the city</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/speed+racer/default.aspx">speed racer</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/shia+labeouf/default.aspx">shia labeouf</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/scott+von+doviak/default.aspx">scott von doviak</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/ed+norton/default.aspx">ed norton</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/The+Mummy/default.aspx">The Mummy</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx">hancock</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/indiana+jones+4/default.aspx">indiana jones 4</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/the+happening/default.aspx">the happening</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/steve+carrell/default.aspx">steve carrell</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/the+village/default.aspx">the village</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/buck+henry/default.aspx">buck henry</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/mike+myers/default.aspx">mike myers</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/the+cat+in+the+hat/default.aspx">the cat in the hat</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/the+love+guru/default.aspx">the love guru</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/wanted/default.aspx">wanted</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/sarah+jessica+parker/default.aspx">sarah jessica parker</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/Andrew+Osborne/default.aspx">Andrew Osborne</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/deadwood/default.aspx">deadwood</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hellboy+2/default.aspx">hellboy 2</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/Summer+2008/default.aspx">Summer 2008</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/The+Guru/default.aspx">The Guru</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/cock/default.aspx">cock</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/Lady+In+The+Water/default.aspx">Lady In The Water</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/heather+graham/default.aspx">heather graham</category></item><item><title>Screengrab Predicts:  The Top 5 Hits of Summer 2008</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/05/01/screengrab-predicts-the-top-5-hits-of-summer-2008.aspx</link><pubDate>Thu, 01 May 2008 20:00:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:89987</guid><dc:creator>Andrew Osborne</dc:creator><slash:comments>1</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=89987</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/05/01/screengrab-predicts-the-top-5-hits-of-summer-2008.aspx#comments</comments><description>&lt;p&gt;&lt;font size="2"&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2008/05/01-07/joker.jpg" align="right" border="0" alt="" /&gt;&lt;/a&gt;Studio executives, like TV weathermen, can be wrong half the time and still make a pretty fine living. One major difference, of course, is “The Suits” in Hollywood spend zillions on publicity and advertising campaigns to attempt to make their forecasts come true...and even then, they’re only right about half the time when it comes to cinematic hits and misses. &lt;br /&gt;&lt;br /&gt;We here at the Screengrab will take that action. With the 2008 Blockbuster Season bearing down on us LIKE A RADIOACTIVE SPACE BUS THAT TRANSFORMS INTO A GIANT ROBOT LOADED WITH EXPLOSIVES, we hereby offer our predictions for the summer’s Top 5 Hits and Misses, in hopes of scoring ourselves sweet development deals based on our uncanny pop culture pulse-fingering prognostication abilities. &lt;br /&gt;&lt;br /&gt;For the purposes of this experiment, “HIT” and “MISS” will refer not to the critical reception or cinematic quality of the films in question (because, really, who cares about that stuff?). Instead, we’ll calculate the accuracy of our predictions based on each film’s domestic box office gross in relation to its marketing/production budget and the hype/expectation surrounding it. &lt;br /&gt;&lt;br /&gt;Want to play along at home? Let us know your Top 5 picks for upcoming Summer Hits, and compare them to our collective and individual predictions. Whoever scores the most correct answers WINS A BRAND NEW IMAGINARY CAR! &lt;br /&gt;&lt;br /&gt;And now, our picks for the Top 5 HITS of Summer 2008: &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;5. KUNG FU PANDA&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;
&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/GEgk9XsFCR0&amp;amp;hl=en"&gt;&lt;param name="wmode" value="transparent"&gt;
&lt;embed src="http://www.youtube.com/v/GEgk9XsFCR0&amp;amp;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;This one&amp;#39;s pretty easy to explain: (1) Kung fu. (2) Pandas. It&amp;#39;s got something for everyone! (LP) &lt;br /&gt;&lt;br /&gt;Plurality Opinion: Dreamworks&amp;#39; annual summer animated movie doesn&amp;#39;t have the built-in audience of the&amp;nbsp;&lt;em&gt;Shrek&lt;/em&gt; franchise, but it should still do good family business for the three weeks before&amp;nbsp;&lt;em&gt;Wall*E&lt;/em&gt; hits screens. (PC) &lt;br /&gt;&lt;br /&gt;Memorandum Opinion: I haven’t seen that Panda on any big plastic soda cups yet, but maybe I haven’t been hanging out in the right fast food restaurants or convenience stores. This movie just squeaked onto our list as a result of numerous split votes elsewhere...but who knows? Maybe panda is the new penguin! (AO) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;4. IRON MAN&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;
&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/vhgzIM-9lfA&amp;amp;hl=en"&gt;&lt;param name="wmode" value="transparent"&gt;
&lt;embed src="http://www.youtube.com/v/vhgzIM-9lfA&amp;amp;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;Another gamble here, but one worth betting on due to it being the first high-profile summer release. &lt;em&gt;Iron Man&lt;/em&gt; isn&amp;#39;t an icon like &lt;em&gt;Batman&lt;/em&gt; or &lt;em&gt;Spider-Man&lt;/em&gt;, but Paramount has done a bang-up job promoting the film, and the re-emergence of Robert Downey Jr. as a high-profile leading man is the kind of story that can do wonders for a movie&amp;#39;s public awareness. (PC) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;3. INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;
&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/lPTJ4v6KPrg&amp;amp;hl=en"&gt;&lt;param name="wmode" value="transparent"&gt;
&lt;embed src="http://www.youtube.com/v/lPTJ4v6KPrg&amp;amp;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;Come on, like it could possibly be anything else. Indiana Jones is one of the iconic characters in cinema. Who&amp;#39;s not looking forward to this? Add to that the fact that the film&amp;#39;s got next to no competition for the month or so after it&amp;#39;s released and this is the one to beat. Here&amp;#39;s hoping it&amp;#39;s actually good. (PC) &lt;br /&gt;&lt;br /&gt;Memorandum Opinion: I&amp;#39;m going to call this as a slight box office disappointment that nevertheless cracks the top five. Indy&amp;#39;s heyday was a long time ago, and even Lucas and Spielberg seem to be trying to downplay expectations. (SV) &lt;br /&gt;&lt;br /&gt;Dissenting Opinion: First of all, that title is just way too long. Titles more than 20 letters long are for artsy foreign movies. Second, is there really that big an audience for this outside of hardcore geek circles? The key demographic for summer action flicks wasn&amp;#39;t even born when the LAST Indiana Jones movie came out. (LP) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;2.&amp;nbsp;THE CHRONICLES OF NARNIA:&amp;nbsp; PRINCE CASPIAN&lt;/strong&gt;&amp;nbsp;&lt;br /&gt;&lt;br /&gt;
&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/VqzYukVDqy4&amp;amp;hl=en"&gt;&lt;param name="wmode" value="transparent"&gt;
&lt;embed src="http://www.youtube.com/v/VqzYukVDqy4&amp;amp;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;Advance word is that the second in the Narnia series outdoes the first in terms of pacing, script, and special effects, but my guess is that it&amp;#39;ll succeed because conservatives bitched so much about the previous movie not getting enough attention that America will guiltily drag themselves to see it just to shut them up. (LP) &lt;br /&gt;&lt;br /&gt;Dissenting Opinion: The last installment in the Narnia franchise was a blockbuster, but that was released in December. In a more competitive summer season, it should have a solid opening weekend before getting trounced by &lt;em&gt;Indiana Jones&lt;/em&gt;. (PC) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;1. THE DARK KNIGHT&lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;
&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/StWZDqqBfJo&amp;amp;hl=en"&gt;&lt;param name="wmode" value="transparent"&gt;
&lt;embed src="http://www.youtube.com/v/StWZDqqBfJo&amp;amp;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;There&amp;#39;s pretty much no way this thing will bomb. Even if it had a bad director, a crummy script, an unpopular main character, and a poorly-designed set, geeks would flock to it in droves. But it doesn&amp;#39;t have any of those things, AND one of its stars died mysteriously during filming! That&amp;#39;s money in the bank, people. (LP) &lt;br /&gt;&lt;br /&gt;Let&amp;#39;s see: blockbuster sequel, over a solid year&amp;#39;s worth of hype, extensive viral marketing campaign, hugely popular hero and villain, and to top it off, a much-buzzed final complete performance by Heath Ledger. Even non-Batfans are going to want to get a load of his Joker, which should push &lt;em&gt;The Dark Knight&lt;/em&gt; to the top of the heap. (SV) &lt;br /&gt;&lt;br /&gt;Batman is back in the public&amp;#39;s good graces after the awesomeness of &lt;em&gt;Batman Begins&lt;/em&gt;, and this one&amp;#39;s got the most popular of Bat-villains, The Joker. And sad to say, but the hype around the late Mr. Ledger&amp;#39;s performance will only help the movie&amp;#39;s chances at the box office. (PC) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;HONORABLE MENTION:&lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;HANCOCK:&lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;Will Smith. July 4. Action, comedy, superheroes, you name it. It&amp;#39;s got practically everything one could ask for from a midsummer release. (PC) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;WALL*E &lt;br /&gt;&lt;/strong&gt;&lt;br /&gt;Here&amp;#39;s where things get a little less certain. Sure, WALL-E is a Disney/Pixar release, with all the family cachet that implies. However, it may not be as cuddly as some of the family favorites Pixar has made in the past. Still, this is the highest-profile family-friendly release of the summer, so this is the one to beat. Besides, if Pixar can strike box-office gold with rats in a kitchen... (PC) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;TROPIC THUNDER&lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;Historically, August is the time when comedy re-emerges as box-office gold. After months of blockbuster bloat, audiences will want to laugh again, and this movie- starring Ben Stiller and newly-hot Robert Downey Jr.- looks to have the most potential for success. (PC) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;AMERICAN TEEN&lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;An instant America’s sweetheart cuddly “rebel” poster girl and a trailer that’s so John Hughes accessible that megaplex audiences may not realize it’s a documentary until it’s too late to get their money back may turn this Sundance fave into an indie hit (at the very least) and maybe even a real live mainstream smash. (AO) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;PINEAPPLE EXPRESS &lt;br /&gt;&lt;/strong&gt;&lt;br /&gt;If the rabid anticipation of this flick by the teenage dudes at my last family gathering bears any relation to the feelings of teenage dudes across the nation, this could be a sleeper hit. Plus: Apatow. (AO) &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;WHAT HAPPENS IN VEGAS&lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;With a combination of everyone&amp;#39;s favorite annoying jackass, Ashton Kutcher, and a title drawn from an ad campaign predicated on date rape, fatal drug overdoses, and dead hookers, how can it miss? (LP) &lt;br /&gt;&lt;br /&gt;*** &lt;br /&gt;&lt;br /&gt;The above list reflects the combined, weighted picks of four of our resident Screengrab know-it-alls. Below, our original ballots: &lt;br /&gt;&lt;br /&gt;&lt;u&gt;Leonard Pierce&lt;/u&gt; &lt;br /&gt;&lt;br /&gt;1. The Dark Knight &lt;br /&gt;&lt;br /&gt;2. Kung Fu Panda &lt;br /&gt;&lt;br /&gt;3. Speed Racer &lt;br /&gt;&lt;br /&gt;4.&amp;nbsp; The Chronicles of Narnia: Prince Caspian &lt;br /&gt;&lt;br /&gt;5.&amp;nbsp; What Happens In Vegas &lt;br /&gt;&lt;br /&gt;&lt;u&gt;Scott Von Doviak&lt;/u&gt; &lt;br /&gt;&lt;br /&gt;1. The Dark Knight &lt;br /&gt;&lt;br /&gt;2. Iron Man &lt;br /&gt;&lt;br /&gt;3. Hancock &lt;br /&gt;&lt;br /&gt;4. Prince Caspian &lt;br /&gt;&lt;br /&gt;5. Indiana Jones &lt;br /&gt;&lt;br /&gt;&lt;u&gt;Paul Clark&lt;/u&gt; &lt;br /&gt;&lt;br /&gt;1. Indiana Jones and the Kingdom of the Crystal Skull &lt;br /&gt;&lt;br /&gt;2. Hancock &lt;br /&gt;&lt;br /&gt;3. The Dark Knight &lt;br /&gt;&lt;br /&gt;4. Wall*E &lt;br /&gt;&lt;br /&gt;5. Iron Man &lt;br /&gt;&lt;br /&gt;&lt;u&gt;Andrew Osborne&lt;/u&gt; &lt;br /&gt;&lt;br /&gt;1. Indiana Jones &lt;br /&gt;&lt;br /&gt;2. The Dark Knight &lt;br /&gt;&lt;br /&gt;3. Prince Caspian &lt;br /&gt;&lt;br /&gt;4. The Pineapple Express &lt;br /&gt;&lt;br /&gt;5. American Teen &lt;br /&gt;&lt;br /&gt;-- Contributors: Andrew Osborne, Paul Clark, Scott Von Doviak, Leonard Pierce &lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=89987" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/leonard+pierce/default.aspx">leonard pierce</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/will+smith/default.aspx">will smith</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/judd+apatow/default.aspx">judd apatow</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/paul+clark/default.aspx">paul clark</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/heath+ledger/default.aspx">heath ledger</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/kung+fu+panda/default.aspx">kung fu panda</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/pixar/default.aspx">pixar</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/george+lucas/default.aspx">george lucas</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/the+dark+knight+returns/default.aspx">the dark knight returns</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/scott+von+doviak/default.aspx">scott von doviak</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/iron+man/default.aspx">iron man</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx">hancock</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/indiana+jones+4/default.aspx">indiana jones 4</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/american+teen/default.aspx">american teen</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/pineapple+express/default.aspx">pineapple express</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/disney/default.aspx">disney</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/wall_2A00_e/default.aspx">wall*e</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/ashton+kutcher/default.aspx">ashton kutcher</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/tropic+thunder/default.aspx">tropic thunder</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/what+happens+in+vegas/default.aspx">what happens in vegas</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/robert+downey+jr_2E00_/default.aspx">robert downey jr.</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/Andrew+Osborne/default.aspx">Andrew Osborne</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/Kingdom+of+the+Crystal+Skull/default.aspx">Kingdom of the Crystal Skull</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/Summer+2008/default.aspx">Summer 2008</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/Spielberg/default.aspx">Spielberg</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/Chronicles+of+Narnia/default.aspx">Chronicles of Narnia</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/Prince+Caspian/default.aspx">Prince Caspian</category></item><item><title>The Joker’s Viral Marketing: Threat or Menace?</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/04/30/the-joker-s-viral-marketing-threat-or-menace.aspx</link><pubDate>Wed, 30 Apr 2008 18:30:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:89708</guid><dc:creator>Scott Von Doviak</dc:creator><slash:comments>1</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=89708</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/04/30/the-joker-s-viral-marketing-threat-or-menace.aspx#comments</comments><description>&lt;p&gt;&lt;font size="2"&gt;&lt;i&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/2008/04/23-End%20of%20Month/harveydent-joker.jpg"&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2008/04/23-End%20of%20Month/harveydent-joker.jpg" align="right" border="0" alt="" /&gt;&lt;/a&gt;
The Hollywood Reporter&lt;/i&gt; has learned that there’s something called “viral marketing,” which has something to do with putting a bunch of cyberweb sites up on the World Wide Netting and ensnaring geeks who have nothing better to do than click their mice-pads all day, collecting clues from the Joker that may somehow lead them to the jackpot prize of getting to watch a movie trailer two hours before everyone else.
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In a cranky piece called &lt;a href="http://www.hollywoodreporter.com/hr/content_display/news/e3i7f0ef87bde371612f12d52c101356bbe" target="_blank"&gt;“Summer viral camp: Feeling pinpricked yet?”&lt;/a&gt;, Andrew Wallenstein dissects the intricate yet ultimately nonsensical web campaigns for such blockbusters-in-waiting as &lt;i&gt;The Dark Knight&lt;/i&gt; and &lt;i&gt;Hancock&lt;/i&gt;.  “Gone are the days when marketing a movie online involved simply buying a URL like DarkKnight.com and uploading a trailer. Warner Bros. has launched more than 30 Web sites during the past year in support of the latest in the Batman franchise, a trail of virtual bread crumbs intended to sate fans until the July 18 release.”
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The trail doesn’t always end in cyberspace, however; in the case of &lt;i&gt;The Dark Knight&lt;/i&gt;, it extends into a strange realm known as the real world.  “One &lt;i&gt;Knight &lt;/i&gt;site provides clues pointing to screenings that were scheduled for Monday in 12 different cities, including Hollywood &amp;amp; Highland.  But fans expecting a handy online guide that lists dates and locations for the screening will be disappointed. Instead, you&amp;#39;ll arrive at a spooky Web site featuring portraits of presidents whose images had been defaced by the telltale makeup of the Joker. Clicking on each portrait links to a set of coordinates that require accessing Google Maps to decipher.”
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Hey, you’d think Wallenstein could at least muster some enthusiasm for anything that gets the fans out of their mother’s basements and into the sunlight, but no. “When &lt;i&gt;Cloverfield&lt;/i&gt; played around with viral strategies, it was cool. Now that everyone else is copying -- not so cool.”  Wait, &lt;i&gt;Cloverfield&lt;/i&gt; is getting the credit for starting all this?  Surely everyone remembers&lt;a href="http://www.marketleap.com/report/ml_report_05.htm" target="_blank"&gt; the elaborate&lt;i&gt; AI &lt;/i&gt;viral campaign&lt;/a&gt; way back in ought-one, no?  
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For the record, I have nothing against the viral marketing campaigns.  They’re keeping potential threats to society busy either designing them or trying to figure them out, which can only be a good thing.  I’m just not convinced they actually serve their purpose as marketing.  They seem to appeal only to the hardcore faithful who will be shelling out to see the product multiple times anyway.  Has anyone ever been convinced to see a movie because they were impressed by the ingenuity of the online puzzles?  Wallenstein reaches much the same conclusion.  He’s just grumpier about it.
&lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=89708" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/the+dark+knight/default.aspx">the dark knight</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/batman/default.aspx">batman</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/cloverfield/default.aspx">cloverfield</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/scott+von+doviak/default.aspx">scott von doviak</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx">hancock</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/ai/default.aspx">ai</category></item><item><title>Trailer Review: Hancock</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/04/24/trailer-review-hancock.aspx</link><pubDate>Thu, 24 Apr 2008 22:41:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:88261</guid><dc:creator>John Constantine</dc:creator><slash:comments>3</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=88261</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/04/24/trailer-review-hancock.aspx#comments</comments><description>&lt;p&gt;&lt;font size="2"&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/2008/04/23-End/hancock.JPG"&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2008/04/23-End/hancock.JPG" align="right" border="0" alt="" /&gt;&lt;/a&gt;
Superhero movies. Now that is novel! I kid, I kid. In light of the fact that filmed superhero fiction has more cultural currency today than it ever has (in both film and television), it’s interesting to observe the diversification of the genre over the past five years across movies like &lt;i&gt;Sky High&lt;/i&gt;, parody trash like &lt;i&gt;Epic Movie&lt;/i&gt;, and now Will Smith’s summer vehicle &lt;i&gt;Hancock&lt;/i&gt;. In superheroes’ native soil of comics, the down and out, irascible hero who undergoes a change of heart on the road to destiny is old hat. But it’s a treat to see it get the big budget treatment. Watching Will Smith drunkenly bumble across the California skyline is entertaining even in this small dose so &lt;i&gt;Hancock &lt;/i&gt;is looking promising as a two hour investment. It’s also nice to see Jason Bateman getting back to making people laugh after his skeevy turn in &lt;i&gt;Juno&lt;/i&gt;. You guys remember that movie? 
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&lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=88261" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/will+smith/default.aspx">will smith</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/juno/default.aspx">juno</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/john+constantine/default.aspx">john constantine</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/trailer+review/default.aspx">trailer review</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/jason+bateman/default.aspx">jason bateman</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx">hancock</category></item><item><title>Trailer Roundup:  Hancock</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/01/11/trailer-roundup-hancock.aspx</link><pubDate>Fri, 11 Jan 2008 17:00:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:62270</guid><dc:creator>Paul Clark</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=62270</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/01/11/trailer-roundup-hancock.aspx#comments</comments><description>&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/IH8ke71385A&amp;amp;rel=1"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/IH8ke71385A&amp;amp;rel=1" type="application/x-shockwave-flash" wmode="transparent" height="355" width="425"&gt;&lt;/object&gt;
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&lt;p&gt;&lt;font size="2"&gt;After lording over this December&amp;#39;s box office with the surprisingly-good &lt;i&gt;I Am Legend&lt;/i&gt;, Will Smith returns to his natural domain, both in terms of release date (July 4 weekend) and the affable, jokey tone of the trailer.  The premise could go either way- the idea of a superhero who&amp;#39;s kind of a loser may be fertile material for a bit on Cartoon Network, but it remains to be seen whether it can be sustained at feature length.  Oh, and I love you Jason Bateman, but slow down, man- it seems like the guy&amp;#39;s starred in half the movies Hollywood has released since 2006.  Oh, and according to the IMDb synopsis Bateman&amp;#39;s wife is played by Charlize Theron, so if she isn&amp;#39;t wearing the &amp;quot;MR. F&amp;quot; wristband I&amp;#39;ll be sort of disappointed.&lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=62270" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/will+smith/default.aspx">will smith</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/charlize+theron/default.aspx">charlize theron</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/peter+berg/default.aspx">peter berg</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/jason+bateman/default.aspx">jason bateman</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/hancock/default.aspx">hancock</category></item></channel></rss>