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<?xml-stylesheet type="text/xsl" href="http://nerve.com/CS/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>The Screengrab : cuba gooding</title><link>http://nerve.com/CS/blogs/screengrab/archive/tags/cuba+gooding/default.aspx</link><description>Tags: cuba gooding</description><dc:language>en</dc:language><generator>CommunityServer 2007.1 (Build: 20910.1126)</generator><item><title>Unwatchable #36: “Daddy Day Camp” </title><link>http://nerve.com/CS/blogs/screengrab/archive/2009/05/13/unwatchable-36-daddy-day-camp.aspx</link><pubDate>Wed, 13 May 2009 19:30:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:204099</guid><dc:creator>Scott Von Doviak</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=204099</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2009/05/13/unwatchable-36-daddy-day-camp.aspx#comments</comments><description>&lt;p&gt;&lt;font size="2"&gt;
&lt;a href="http://www.nerve.com/CS/blogs/screengrab/2009/05/daddy%20day%20camp.jpg"&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2009/05/daddy%20day%20camp.jpg" align="right" border="0" alt="" /&gt;&lt;/a&gt;&lt;i&gt;Our fearless – and quite possibly senseless – movie janitor is watching every movie on the IMDb Bottom 100 list. Or is he? Join us now for another installment of &lt;b&gt;Unwatchable&lt;/b&gt;.
&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;
I’ve got good news and bad news, Unwatchable fans.  &lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2009/04/29/screengrab-death-watch-day-one.aspx" target="_blank"&gt;The bad news&lt;/a&gt; you probably already know.  There’s no way I’m going to be able to complete my march to the top of the IMDb Bottom 100 list before the Screengrab shuffles off this mortal coil.  The good news is that, despite this devastating setback, I am determined to complete the Unwatchable project one way or another.  
&lt;br /&gt;&lt;br /&gt;
Wait – &lt;i&gt;that’s&lt;/i&gt; the good news?  Well, it may not be good news for me or my psyche, but I’d hate to leave you all hanging.  I’m searching for a new home for Unwatchable (make me an offer!), so be sure to check &lt;a href="http://vondoviak.wordpress.com/" target="_blank"&gt;my blog&lt;/a&gt; frequently for updates.
&lt;br /&gt;&lt;br /&gt;
There’s no time for eulogies just yet, however!  Unless we’re talking about eulogies for Cuba Gooding’s career.  Perhaps you dimly recall &lt;i&gt;Daddy Day Care&lt;/i&gt;, one of Eddie Murphy’s more insipid family-friendly vehicle of recent vintage.  Murphy opted out of the sequel – probably to make &lt;i&gt;Norbit&lt;/i&gt; or &lt;i&gt;Meet Dave&lt;/i&gt; or some other ungodly piece of shit – and the producers were left to rack their brains for a replacement.  Could they possibly find an even more shameless, milquetoast, edgy-as-a-marshmallow African-American actor than Murphy has become over the past fifteen years?  Who better than the star of &lt;i&gt;Snow Dogs, Rat Race&lt;/i&gt; and &lt;i&gt;Boat Trip&lt;/i&gt; – yes, none other than Radio himself, Cuba Gooding, Jr.
&lt;br /&gt;&lt;br /&gt;
Gooding reprises Murphy’s role of affable dad Charlie Hinton, while some random fat white guy takes over for Jeff Garlin in the role of Charlie’s fat white guy friend, Phil.  Having achieved tremendous success as the owners of Daddy Dad Care, Charlie and Phil face a new challenge when they take over the rundown summer camp they attended as youths.  Camp Driftwood is facing foreclosure thanks to the popularity of the upscale camp across the lake, Camp Canola, run by Charlie’s childhood tormenter, Lance Warner (Lochlyn Munro).
&lt;br /&gt;&lt;br /&gt;
Once the kids arrive at camp, we’re treated to two of the highest forms of humor: adorable tots who all speak like Catskills comedians, and emissions both gaseous and tangible emitting with increasing frequency from every bodily orifice.  There’s a recreation of the famous &lt;i&gt;Blazing Saddles&lt;/i&gt; campfire scene, except with belching instead of farting.  But don’t worry – there’s also farting!  Also vomiting, pooping, nut-punching and balloons filled with piss.  All the classics!  Gooding brings his usual dignity to the proceedings, which means his face is perpetually plastered with the same expression my dog sports whenever he’s left a special present hidden somewhere in the house.  Speaking of which:
&lt;br /&gt;&lt;br /&gt;
&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2008/04/23-End%20of%20Month/rating1.gif" alt="" /&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2008/04/23-End%20of%20Month/rating1.gif" alt="" /&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2008/04/23-End%20of%20Month/rating1.gif" alt="" /&gt;
&lt;br /&gt;&lt;br /&gt;
&lt;b&gt;Previously on Unwatchable:&lt;br /&gt;
&lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2009/04/17/unwatchable-37-bad-girls-from-valley-high.aspx" target="_blank"&gt;37. Bad Girls from Valley High&lt;/a&gt;&lt;br /&gt;
&lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2009/04/09/unwatchable-38-chairman-of-the-board.aspx" target="_blank"&gt;38. Chairman of the Board&lt;/a&gt;&lt;br /&gt;
&lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2009/04/01/unwatchable-39-the-invisible-maniac.aspx" target="_blank"&gt;39. The Invisible Maniac&lt;/a&gt;&lt;br /&gt;
&lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2009/03/24/unwatchable-40-son-of-the-mask.aspx" target="_blank"&gt;40. Son of the Mask&lt;/a&gt;&lt;br /&gt;
&lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2009/03/18/unwatchable-41-quot-troll-2-quot.aspx" target="_blank"&gt;41. Troll 2&lt;/a&gt;
&lt;/b&gt;&lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=204099" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/scott+von+doviak/default.aspx">scott von doviak</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/eddie+murphy/default.aspx">eddie murphy</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/daddy+day+camp/default.aspx">daddy day camp</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/norbit/default.aspx">norbit</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/blazing+saddles/default.aspx">blazing saddles</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/daddy+day+care/default.aspx">daddy day care</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/cuba+gooding/default.aspx">cuba gooding</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/jeff+garlin/default.aspx">jeff garlin</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/meet+dave/default.aspx">meet dave</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/unwatchable/default.aspx">unwatchable</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/rat+race/default.aspx">rat race</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/boat+trip/default.aspx">boat trip</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/snow+dogs/default.aspx">snow dogs</category></item><item><title>Morning Deal Report: Jennifer Garner’s Butter</title><link>http://nerve.com/CS/blogs/screengrab/archive/2009/04/07/morning-deal-report-jennifer-garner-s-butter.aspx</link><pubDate>Tue, 07 Apr 2009 14:30:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:193513</guid><dc:creator>Scott Von Doviak</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=193513</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2009/04/07/morning-deal-report-jennifer-garner-s-butter.aspx#comments</comments><description>&lt;p&gt;&lt;font size="2"&gt;
&lt;a href="http://www.nerve.com/CS/blogs/screengrab/2009/04/Jennifer-Garner-431.jpg"&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2009/04/Jennifer-Garner-431.jpg" align="right" border="0" alt="" /&gt;&lt;/a&gt;Jennifer Garner will star in &lt;i&gt;Butter&lt;/i&gt;, a “political satire set in the small-town world of competitive butter-sculpting.”  See that, people are stealing my ideas again.  “&lt;span style="font-style:italic;"&gt;Butter&lt;/span&gt; follows a young orphan who, after being adopted by a Midwestern family, discovers she has an uncanny talent for butter-carving,” per &lt;a href="http://www.hollywoodreporter.com/hr/content_display/film/news/e3i701e5f503331aba012d5349c1feb8d7a" target="_blank"&gt;&lt;i&gt;The Hollywood Reporter&lt;/i&gt;&lt;/a&gt;. “She eventually finds herself up against the ambitious wife of the retired reigning champion in a town&amp;#39;s annual butter-sculpting contest.”
&lt;br /&gt;&lt;br /&gt;
Terrence Howard, Cuba Gooding Jr. and Bryan Cranston have all signed up for &lt;i&gt;Red Tails&lt;/i&gt;.  “John Ridley wrote the script, which revolves around the young pilots who overcame institutional racism in the military to form the Tuskegee Airmen, the first African-American fighter pilots in U.S. military history. Their planes featured the red-painted tails that give the film its title,” &lt;a href="http://www.variety.com/article/VR1118002165.html?categoryid=13&amp;amp;cs=1" target="_blank"&gt;&lt;i&gt;Variety&lt;/i&gt;&lt;/a&gt; reports.  George Lucas is producing, but mercifully not directing.
&lt;br /&gt;&lt;br /&gt;
The Duplass brothers will write and direct &lt;a href="http://www.hollywoodreporter.com/hr/content_display/film/news/e3i701e5f503331aba03c2bb29b58471f77" target="_blank"&gt;&lt;i&gt;Table 19&lt;/i&gt;&lt;/a&gt; for Fox Searchlight.  The film will revolve around “those wedding guests quarantined at the dreaded ‘singles table.’ Told from the points of view of the strangers randomly thrown together, the story explores what marriage means to those on the sidelines.”
&lt;br /&gt;&lt;br /&gt;
&lt;b&gt;Related:&lt;br /&gt;
&lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2008/02/25/gary-busey-attempts-to-make-out-with-jennifer-garner-in-public.aspx" target="_blank"&gt;Gary Busey Tries to Make Out With Jennifer Garner in Public&lt;/a&gt;&lt;br /&gt;
&lt;a href="http://www.nerve.com/CS/blogs/screengrab/archive/2009/03/17/sxsw-review-humpday.aspx" target="_blank"&gt;SXSW Review: Humpday&lt;/a&gt; &lt;/b&gt;&lt;/font&gt;&lt;/p&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=193513" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/morning+deal+report/default.aspx">morning deal report</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/terrence+howard/default.aspx">terrence howard</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/duplass+brothers/default.aspx">duplass brothers</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/george+lucas/default.aspx">george lucas</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/scott+von+doviak/default.aspx">scott von doviak</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/jennifer+garner/default.aspx">jennifer garner</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/cuba+gooding/default.aspx">cuba gooding</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/bryan+cranston/default.aspx">bryan cranston</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/table+19/default.aspx">table 19</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/john+ridley/default.aspx">john ridley</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/butter/default.aspx">butter</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/red+tails/default.aspx">red tails</category></item><item><title>That Guy!: Laurence Fishburne</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/02/06/that-guy-laurence-fishburne.aspx</link><pubDate>Wed, 06 Feb 2008 22:30:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:69154</guid><dc:creator>Leonard Pierce</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=69154</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/02/06/that-guy-laurence-fishburne.aspx#comments</comments><description>&lt;font size="2"&gt;&lt;/font&gt;
&lt;p&gt;&lt;font size="2"&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/2008/02/01-07/fisburne1.jpg"&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2008/02/01-07/fisburne1.jpg" align="right" border="0" alt="" /&gt;&lt;/a&gt;February is Black History Month, and since we enjoyed combing through the stacks in preparation for &lt;a class="" href="http://www.nerve.com/CS/blogs/screengrab/archive/2008/01/30/that-guy-yaphet-kotto.aspx"&gt;last week&amp;#39;s featured That Guy!, Yaphet Kotto&lt;/a&gt;, we figured we&amp;#39;d continue on in that vein and take a look at some of Hollywood&amp;#39;s finest African-American character actors. We&amp;#39;ve discussed before how it&amp;#39;s much harder for a woman to make a reputation playing character roles; actresses tend to be valued more for their looks than their acting skills, and women who aren&amp;#39;t traditionally beautiful have far fewer opportunities to build a career based on their chops and personalities than do men who aren&amp;#39;t conventionally handsome. Similarly, it may actually be easier for African-Americans to become character actors, for no other reason than for a very long time, leading man roles were generally denied to them. With his commanding demeanor, strong and handsome face and forceful personality, there&amp;#39;s no reason that Larry Fishburne shouldn&amp;#39;t have become one of Hollywood&amp;#39;s biggest stars, and for a brief period in the early 1990s, it seemed like he would be — but for various reasons, it became clear that even at that late date, the movie business had only one opening for Serious Black Superstar, and it was already being filled by Denzel Washington. (It still is, for that matter.) So Fishburne — a rare black child star who became an even rarer black actor who never fell into stereotypical action or comedy roles — had to settle for nabbing some of the highest-profile second-banana roles available. Fishburne has always been a remarkably gifted actor, even as a child, and despite often being cast as a militant, a prophet, or some other variety of visionary, he&amp;#39;s willing to take the piss on occasion (witness his almost satirically self-important voicing of the Silver Surfer in the recent &lt;i&gt;Fantastic Four&lt;/i&gt; sequel), and is actually a lot more fun in light comic roles than anyone gives him credit for, as he showed when he played Cowboy Curtis on &lt;i&gt;Pee Wee&amp;#39;s Playhouse&lt;/i&gt;. Still not yet fifty years old, Fishburne has a lot of good roles ahead of him, if he doesn&amp;#39;t give up acting altogether and move into writing, directing or producing — all areas at which he&amp;#39;s shown talent. And if he never became America&amp;#39;s next black superstar, he did get to marry the luscious Gina Torres, and that ain&amp;#39;t bad as a second prize.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Where to see Laurence Fishburne at his best:&lt;br /&gt;&lt;br /&gt;&lt;i&gt;APOCALYPSE NOW &lt;/i&gt;(1979)&lt;br /&gt;&lt;br /&gt;&lt;/b&gt;It wasn&amp;#39;t his first movie — the former child star had already impressed audiences with his teenage turn in &lt;i&gt;Cornbread, Earl and Me&lt;/i&gt; — but Francis Ford Coppola&amp;#39;s Vietnam nightmare was certainly the film that put young Laurence Fishburne on the map. As Mr. Clean, he gives the purest and most human performance in the movie, and his death is the most touching and tragic. It&amp;#39;s all the more astonishing that Larry (as he called himself at the time) was only fourteen years old when filming began, having fudged his age to get the part. Of course, the filming of &lt;i&gt;Apocalypse Now&lt;/i&gt; took so long, he was approximately thirty-eight years old when it wrapped. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size="2"&gt;&lt;b&gt;&lt;i&gt;BOYZ N THE HOOD&lt;/i&gt; (1991)&lt;br /&gt;&lt;/b&gt;&lt;br /&gt;This was the movie that seemed to predict superstardom for Fishburne; so successful and influential was it at the time of its release that it&amp;#39;s also the film that inspired him to start going by Laurence instead of Larry. John Singleton&amp;#39;s directorial debut, &lt;i&gt;Boyz N the Hood&lt;/i&gt; is one of the first, and undoubtedly the best, of a mini-wave of ghetto-realist gangsta films, and despite heavy competition from pre-living-joke-status Cuba Gooding and Ice Cube (and Angela Bassett, with whom he would later shine as Ike Turner in &lt;i&gt;What&amp;#39;s Love Got to Do With It?&lt;/i&gt;), Fishburne anchors the cast as the morally complex, conflicted Furious Styles. &lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.nerve.com/CS/blogs/screengrab/2008/02/01-07/fishburne2.jpg"&gt;&lt;img src="http://www.nerve.com/CS/blogs/screengrab/2008/02/01-07/fishburne2.jpg" align="left" border="0" alt="" /&gt;&lt;/a&gt;&lt;/font&gt; &lt;font size="2"&gt;&lt;b&gt;&lt;i&gt;THE MATRIX&lt;/i&gt; (1999) &lt;br /&gt;&lt;br /&gt;&lt;/b&gt;&lt;/font&gt;&lt;/p&gt;The Wachowski Brothers&amp;#39; high-toned blend of wire-fu, gunplay and slapdash philosophy holds up less well with each year that passes by. But at the time of its release, it perfectly synthesized a number of elements of the &lt;i&gt;zeitgeist&lt;/i&gt; into an action movie that, if it wasn&amp;#39;t as smart as it thought it was, at least wasn&amp;#39;t dumb. Fishburne landed the role of a lifetime as the mystical hacker Morpheus, and it&amp;#39;s a testament to his acting skills and more or less permanent sense of gravitas that he managed to avoid magical Negritude in a role that pretty much defines the magical Negro. It probably also managed to buy him a pretty nice house, so who&amp;#39;s complaining?&lt;br /&gt;&lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=69154" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/leonard+pierce/default.aspx">leonard pierce</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/that+guy/default.aspx">that guy</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/angela+bassett/default.aspx">angela bassett</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/laurence+fishburne/default.aspx">laurence fishburne</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/what_2700_s+love+got+to+do+with+it/default.aspx">what's love got to do with it</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/denzel+washington/default.aspx">denzel washington</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/francis+ford+coppola/default.aspx">francis ford coppola</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/apocalypse+now/default.aspx">apocalypse now</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/john+singleton/default.aspx">john singleton</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/wachowski+brothers/default.aspx">wachowski brothers</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/ice+cube/default.aspx">ice cube</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/yaphet+kotto/default.aspx">yaphet kotto</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/cuba+gooding/default.aspx">cuba gooding</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/the+matrix/default.aspx">the matrix</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/fantastic+four_3A00_++rise+of+the+silver+surfer/default.aspx">fantastic four:  rise of the silver surfer</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/pee+wee_2700_s+playhouse/default.aspx">pee wee's playhouse</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/boyz+n+the+hood/default.aspx">boyz n the hood</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/gina+torres/default.aspx">gina torres</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/cornbread+earl+and+me/default.aspx">cornbread earl and me</category></item><item><title>Coming Soon: "Citizen Kane 2" Starring Bronson Pinchot</title><link>http://nerve.com/CS/blogs/screengrab/archive/2008/01/31/coming-soon-quot-citizen-kane-2-quot-starring-bronson-pinchot.aspx</link><pubDate>Thu, 31 Jan 2008 19:00:00 GMT</pubDate><guid isPermaLink="false">bd485f5c-a45b-491f-8e52-c79e7f680fc3:67473</guid><dc:creator>Phil Nugent</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://nerve.com/CS/blogs/screengrab/rsscomments.aspx?PostID=67473</wfw:commentRss><comments>http://nerve.com/CS/blogs/screengrab/archive/2008/01/31/coming-soon-quot-citizen-kane-2-quot-starring-bronson-pinchot.aspx#comments</comments><description>&lt;a href="http://nerve.com/CS/blogs/screengrab/2008/01/23-End%20of%20Month/levy_quits.jpg"&gt;&lt;img src="http://nerve.com/CS/blogs/screengrab/2008/01/23-End%20of%20Month/levy_quits.jpg" align="right" border="0" alt="" /&gt;&lt;/a&gt;Universal would prefer that you not call its forthcoming &lt;em&gt;American Pie: Beta House&lt;/em&gt; a direct-to-video release. The preferred corporate euphemism is now &amp;quot;DVD Premiere.&amp;quot; And as &lt;a href="http://www.nytimes.com/2008/01/28/business/media/28dvd.html?pagewanted=print"&gt;Brooks Barnes reports in &lt;em&gt;The New York Times&lt;/em&gt;&lt;/a&gt;, studios have reconceived the direct-to-DVD release as an important, pre-planned moneymaking part of the operation. The key element here is the proper way to continue to exploit a well-established brand name to which you own the rights. A few years ago, if you got the numbers back on the fifth &lt;em&gt;Police Academy&lt;/em&gt; movie and found that the profits had dropped off considerably from the first installments but that the damn thing &lt;em&gt;was&lt;/em&gt; still making money, you had a clear choice: you could decide that, as George Clooney said after the release of &lt;em&gt;Ocean&amp;#39;s Thirteen&lt;/em&gt;, &amp;quot;This tree has been sapped,&amp;quot; and spend the rest of your life having nightmares about the money that &lt;em&gt;Police Academy 6&lt;/em&gt; might have made, or you could suck it up, green-light yet another sequel, and bring shame and dishonor upon your family. Direct-to-DVD releases tied to a familiar title are a neat compromise solution. They don&amp;#39;t cost as much to make or market, partly because they usually don&amp;#39;t feature the same level of star power as the theatrical releases from which they sprang, but they still appeal to fans who have developed a Pavlovian reaction to seeing certain titles. At the same time, the films are often marketed a little more aggressively than you might expect, and the studios will try to maintain some kind of superficial linkage to the real movies. For instance, as Barnes explains, &amp;quot;the &lt;em&gt;American Pie&lt;/em&gt; DVD spinoffs all feature Eugene Levy as a father figure — even though the character’s son stopped appearing after the series ended its run in theaters.&amp;quot; This is crucial to what Craig Kornblau, Universal&amp;#39;s President of Home Entertainment, insists on calling &amp;quot;the integrity of the franchise.&amp;quot; (Barnes adds dryly, &amp;quot;Mr. Levy declined to be interviewed.&amp;quot;) &lt;br /&gt;&lt;br /&gt;This summer, Warners will embark on a little experiment in synergy when they release &lt;em&gt;Get Smart&lt;/em&gt;, starring Steve Carrell and Anne Hathaway, and with Masi Oka of &lt;em&gt;Heroes&lt;/em&gt; and Nate Torrence in small supporting roles, to theaters, and at the same time release &lt;em&gt;Get Smarter: Bruce and Lloyd and Out of Control&lt;/em&gt;, starring Masi Oka and Nate Torrence, and with Steve Carrell and Anne Hathaway nowhere in sight, to DVD. Then there was &lt;em&gt;Daddy Day Camp&lt;/em&gt;, a sort of sequel to the Eddie Murphy comedy &lt;em&gt;Daddy Day Care&lt;/em&gt;, starring Cuba Gooding, Jr. Built to go straight to DVD, the film so impressed its studio masters that they upgraded it to theatrical release, a decision that proved a bad one for the box office, the reputations of those involved, and the planet as a whole. In general, those passing judgement on the quality of these films risk being deluded because it&amp;#39;s only natural to go in with expectations set way below the bottom of the bar. Those not pitched at children tend to be overstuffed with gore and/or full-frontal nudity, in an attempt to make some kind of virtue out of the films&amp;#39; not being submitted to the MPAA ratings board. As for the more family-friendly, fanciful ones, such as the &amp;quot;DVD Premiere&amp;quot; sequels to &lt;em&gt;Dr. Dolittle&lt;/em&gt; and &lt;em&gt;Garfield&lt;/em&gt;...well, as Barnes delicately puts it: &amp;quot;Special effects in these films, while improving as a result of cheaper digital technology, often require a little more imagination from viewers.&amp;quot; &lt;img src="http://nerve.com/CS/aggbug.aspx?PostID=67473" width="1" height="1"&gt;</description><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/phil+nugent/default.aspx">phil nugent</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/george+clooney/default.aspx">george clooney</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/brooks+barnes/default.aspx">brooks barnes</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/eddie+murphy/default.aspx">eddie murphy</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/jr_2E00_/default.aspx">jr.</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/daddy+day+camp/default.aspx">daddy day camp</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/daddy+day+care/default.aspx">daddy day care</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/masi+oka/default.aspx">masi oka</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/dr.+dolittle/default.aspx">dr. dolittle</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/police+academy/default.aspx">police academy</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/anne+athaway/default.aspx">anne athaway</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/cuba+gooding/default.aspx">cuba gooding</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/eugene+levy/default.aspx">eugene levy</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/garfield/default.aspx">garfield</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/nate+torrence/default.aspx">nate torrence</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/american+pie/default.aspx">american pie</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/get+smart/default.aspx">get smart</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/ocean_2700_s+thirteen/default.aspx">ocean's thirteen</category><category domain="http://nerve.com/CS/blogs/screengrab/archive/tags/steve+carrell/default.aspx">steve carrell</category></item></channel></rss>