"Chuck Norris Doesn't Endorse, He Tells America How It's Gonna Be!"

Peter Smith — Mon, 26 Nov 2007 17:00:00 GMT

Iowa voters (and anyone with an Internet connection) have just begun seeing this campaign ad, in which Republican presidential candidate Mike Huckabee reels off a few of the more family-friendly and less pretzel-twistingly surreal "Chuck Norris facts" while Norris sits beside him assuring potential voters that the Huckster will protect our Second Amendment rights and "put the IRS out of business." Taken strictly on an aesthetic level, and reminding everyone that any time we use that term in reference to political commercials we're grading on a curve, it's a smart piece of work. Discussing the ad in Slate, the site's "Trailhead" campaign blogger writes, "It's unclear to me why he would base his first Hawkeye State TV campaign on an outdated Internet meme that might not have trickled up to most caucus-goers," thus paradoxically implying that the "Norris facts" angle is all played-out, yet at the same time suggesting that it's too hip for the room. What may really matter is that in a contest where all the other Republican candidates have been concentrating on establishing their grim-manliness bona fides, Huckabee has unexpectedly demonstrated a sense of humor. What's more, he's dared to suggest there's something comical about macho icons, and maybe, by extension, something comical about a bunch of middle-aged rich white guys competing in a "Who Is Most Macho?" contest. Huckabee's delivery in the ad is pretty good, too; he doesn't ham it up, but unlike, say Richard Nixon, whose last words might well have been, "Explain to me again what I was doing on Laugh-In", he does make it clear that he gets the joke. If Huckabee gets anywhere in the primaries, it'll be because he manages to establish himself as the preferred candidate of religious conservatives, but if he builds on that base, it'll be because he manages, as George W. Bush did in 2000, to strike voters who might be inclined to see conservative holy-roller types as kind of scary as reassuringly normal. (How Bush ever pulled this off we still don't understand. Were we all drunk that year?) If nothing else, Huckabee has already pulled off a major comedy coup by inspiring the complaint, "Mike Huckabee has confused celebrity endorsement with serious policy," to pass the lips of his rival Fred Thompson, currently running for president on the basis of his record as New York City's pretend District Attorney. — Phil Nugent

The Screengrab : 2008 election

"Chuck Norris Doesn't Endorse, He Tells America How It's Gonna Be!"