
In the 1980s, a restaurant chain called Showbiz Pizza Place captured the imaginations of children lucky enough to live in proximity to one of its 200 or so locations (and fortunate enough to have parents with enough patience to put up with repeated visits). Showbiz offered not only pizza and all your favorite videogames from Asteroids to Zaxxon, it also featured singing robots. What more could a kid want? The animatronic revue called the Rock-afire Explosion was headlined by overall-clad bear Billy Bob, ably assisted by Fatz Geronimo (a keyboard-playing gorilla in a tuxedo), Mitzi Mozzarella (a cheerleading mouse) and an anthropomorphic array of colorful characters. When Showbiz bought the struggling chain Chuck E. Cheese’s in the mid-80s, it was the beginning of the end for the Rock-afire Explosion, which was phased out of existence as all the Showbiz locations were repurposed into the familiar Chuck E. Cheese’s that are now the bane of every parent’s existence.
If, like me, you didn’t grow up with Showbiz Pizza, the new documentary The Rock-afire Explosion is like a slice of ‘80s nostalgia from a parallel universe.
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