"There were two major developments in cinema during the 20th century. The first came in the Twenties when silent movies became talkies. The second came in the following decade, when we went from black-and-white to color. Now, 70 years on, we're in the third great revolution: the new generation of 3D." That's Jeffrey Katzenberg, CEO of DreamWorks Animation, explaining why the release tomorrow of the company's Monsters vs. Aliens is such an historic occasion that you must bow down before him. ""I honestly believe that," says Katzenberg. "I really don't think this is an exaggeration." (If he'd just said that he didn't think he was exaggerating and left out the "really", there'd still be room for us to doubt.) But those of us with long memories--memories that stretch back as far as, say, last month, when Coraline was released, or even those senile few old enough to remember Beowulf, practically a whole year and a half ago--have been down this road of hype before. Why is this 3D revolution different from all previous 3D revolutions, going back to the bygone days of 1953's House of Wax? Let's wind Jeffrey up again and see what comes out:

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