Okay, this is just getting silly. Last summer, I took a look at the first teaser for the third Ice Age adventure, and mused on the Scrat-centric nature of the series’ marketing so far. But at the time, I figured that, hey, it’s just a teaser, and surely the folks at Blue Sky Animation would show some footage of the films’ actual protagonists by the time a real trailer came around. But nope- this full-length trailer for the upcoming installment in the series is, once again, all about Scrat. Frankly, I’m a little torn. On the one hand, this seems pretty dishonest to me, selling audiences on the material in the trailer when it’s probable that most of this won’t show up in the actual film- or, if it does, it’ll be just like this, thereby making it unnecessary to buy a ticket. It feels a lot like the marketing for Beverly Hills Chihuahua, which promised dancing, singing dogs and didn’t deliver anything of the kind (or anything else that was remotely entertaining, for that matter). On the other hand, I like the idea of Blue Sky making a series of Scrat shorts- the little guy’s pretty irresistible, and the shorts have a Tex Avery-style flair for cartoon slapstick that the movies themselves lack. I guess I just want to see the ongoing adventures of Scrat untethered from Fox’s need to use them to sell tickets. Is that so much to ask?