We’ve known for a long time that famous American movie stars who would never deign to sully themselves doing television commercials at home have no such compunctions about doing them abroad, most often in Japan. This phenomenon was immortalized in Lost in Translation, of course, but the tasteful Suntory ad that Bill Murray’s character struggles to complete is not necessarily representative of the antics our most respected and treasured movie icons will get up to when they don’t think we’re watching. Nowadays, of course, thanks to YouTube and the invaluable resource Japander, we’re always watching! Let’s assume these five stars haven’t been humiliated enough and put them through the wringer one more time.
NICOLAS CAGE for FEVER PACHINKO
It’s not always easy to tell what these Japanese commercials are advertising, and here is a case in point. At first I thought Cage was selling gum, then possibly a car. While this may be the actor’s best performance in years, those of us unfamiliar with pachinko gaming devices may be a little unclear on the message.
BRUCE WILLIS for ENEOS
Once again I had to do a little research to determine exactly what product or service Willis is shilling here. As far as I can tell, it’s motor oil. I should have been able to figure that out, what with the yellow paint and the Elvis impersonator and the backpack raygun thingy and…what was I talking about?
MICHAEL J. FOX for SOME SORT OF BEVERAGE
Honestly, I can’t tell if Fox is selling beer or canned coffee or some sort of energy drink here. Whatever it is, it makes you do crazy things, like trim hedges into animal shapes! Note Fox’s reprisal of the distressed yelp noise that made him famous in the Back to the Future movies. That’s branding, folks.
ARNOLD SCHWARZENEGGER for DIRECT TV
It’s hard to pick just one of Arnie’s ads – he seems to be the king of Japandering. I chose this one because of the multiple roles he plays. It gives us a moment to reflect on what was lost when he went into politics.
BEN STILLER for KIRIN
Are we sure this isn’t an outtake from Zoolander or something? No? How embarrassing.
