re: Scarf is to Terrorist as Leather Jacket is to Gay?

Hilary — Mon, 02 Jun 2008 20:32:55 GMT

Upon reflection it is a viral marketing campaign, consider.

1. Nobody in their right mind will really consider it a keffiyah, unless someone points it out, and the defense is it a paisley scarf.

2. Nobody in their right mind think Duncan Donuts or Rachel Ray supports terrorism.

3. A quick apology, retraction of the ad and the finger pointed at a wardrobe assistant, “hey we all make mistakes but we fixed it”.

4. In a column today about the affair (NYT) indicated that companies who make these “innocent errors” are not punished by the public for their “mistake”. This is not a moon and stars logo that the wing nuts can freak out about it is an insensitive wardrobe oversight.

5. Malkin is a hard righty and the Carlyle Group (owns DD) is a Bush involved entity, it certainly passes the old boy test.

I think some marketing wizzo, managed to get a favor called in on Malkin and created a highly effective viral campaign. The effect of which exceeded the reach and cost of the original ad by an order of magnitude (I think it exceeded their expectations as well).

In a day an ages where models are paid to solicit brand drinks in trendy night clubs or wear and use certain gimzmos in prominent places, is this over the top? I think not. Malkin shoots her mouth off about all sorts of off the wall stuff. If it fizzled so what if it took off, and it did, how many millions was this worth?

Everyone now knows DD makes sweet coffee drinks, has no bad feeling about DD, feels sorry for Rachel Ray and has had a good time lightly debating the subject. Liberals get a solid “those dumb neocon talking heads” moment (as do any rational conservatives) those on the right with a more vivid bent feel good that one of their culture warriors got a corporation back in line. Everyone wins except Starbucks. Someone’s going to get a Viral Addy for this, great job whoever you are.

re: Scarf is to Terrorist as Leather Jacket is to Gay?

tempest901 — Fri, 30 May 2008 21:06:17 GMT

in europe you can get one for super cheap. and lots of attractive (and not so as well) girls wear them. they must be jihadists in disguise. what the fuck america?

re: Scarf is to Terrorist as Leather Jacket is to Gay?

Whit — Fri, 30 May 2008 17:39:34 GMT

I still can't believe this crap. Malkin might be the dumbest person I've never read.

re: Scarf is to Terrorist as Leather Jacket is to Gay?

Christian — Fri, 30 May 2008 17:14:06 GMT

LOL BRAVO!!!

re: Scarf is to Terrorist as Leather Jacket is to Gay?

wundersmack — Fri, 30 May 2008 15:45:53 GMT

Crap! I wore a leather jacket to my daughter's year-end soccer party last night. God only knows what gossip is flying about our "family" today.