The Australian fast food chain called Nando's has offended the nation's sensibilities once again with a demeaning ad that involves boobs, French fries, "funny accents," and boobs. There are also boobs.
A complaint that the ad encouraged discrimination against women was
upheld, meaning that the ad - for the “Classic Double Breast Burger”
has been pulled.
ASB CEO
Fiona Jolly said: “While the Board recognised the intended humour, it
also considered a significant proportion of the community would be
offended and find there was an element of sexuality and objectification
of women that was concerning.”
In Nando’s submission, the company claimed it had behaved with
“sensitivity to the relevant audience”. It added: “As a company, we are
very proud of our irreverent brand nature.”
Nice try, sexist pigs, you are hereby banned. Or: your ad is banned. Or: you get more publicity for being banned than any stupid fast food ad in which someone's boobs play a prominent role ever could have done for your chicken sandwich special.
Here is the ad that is no longer in question, due to the almighty Advertising Standards Bureau, aka the Bureau, n. "a chest" of "drawers":
What do you think? Harmless, hilarious, hideous?
Via mUmbrella.
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