Maybe we're being extra sensitive coming off the Bust Party last night, but sexism is definitely making a comeback on this Friday afternoon.
First, there was the 6 Tips on Cheating With Multiple Girlfriends list link. Then comes word that Sweden-- as a whole-- is fed up with Coca-Cola's sexist ads. We wish they would take on all sexist advertising while they're at it...
Here's the ad that has the country in an uproar:
According to the Local, Sweden's must-read (online!) newspaper, ad agency watchdogs in the great European nation have attacked Coke for treating women as "purely sex objects."
But what offended the person who filed the complaint was the fact
that, if a number of questions posed on the website are answered in a
certain way, the woman is suddenly standing near a bed wearing only a
bra and panties.
While Coca-Cola chose not to comment on that specific aspect of the
internet ad campaign, it explained that the website was supposed to
create an image of how life should be.
So, Coke thinks life should involve stripper harems, dishonest breakups, superficial relationships, and "diet" soda that tastes like pond water? Oh, and did Coke happen to see this post, which we linked to this morning? Wonder what they think of that kind of "life."
Via the Local.
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