Did you know that bikini babes make men spend too much money, eat too much food, and just generally lose their shit? Well, researchers do, and listen to how they went about finding this out.
First, they made a bunch of guys fondle t-shirts and bras. Creepy, right? After feeling up the bras (there wasn't even a woman inside), the dudes admitted to "valuing the future less and the present more." Holy crap, people! That's some telling stuff right there. Basically, caution was thrown to the wind, and consequences of actions did not weigh as heavily on their minds as before. The researchers repeated the experiment and received the same results when men looked at pictures and videos of women in bikinis.
Instead of being distracted by their sexual arousal, as you might suspect, the guys actually exhibited improved cognition and creativity after looking at all these sexy things. What science learned from all this hanky panky is that there could be one common "appetite" system in the brain. When it's stimulated by something like a pretty lady, it's basically like flipping a switch, and we want everything that we find pleasing, whether it be platters of hot wings, new video games, or that third shot of Chivas, no matter the repercussions.
Via LiveScience
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