Everyone from Pepsi to Tropicana (which is owned by Pepsi) have gone through redesigns as of late, receiving both posi and negi reviews (IMO, I think the redesigns are great).

How would you feel about a classic brand like Johnnie Walker going through a redesign? Is it sacrilegious to scotch drinkers around the world?

Well, whatever your thoughts are, it's about to happen. . .

for snooty British department store Selfridges & Co!

To celebrate its 100th Anniversary, Selfridges commisioned many companies, such as Johnnie Walker (who is also celebrating its 100th Anniversary), to create limited edition packaging. Absolut, a brand commonly associated with cool bottle designs and clever advertising, also made one for Selfridges:

Each bottle goes for £100 (approx. $153) and is only available through the month of May at Selfridges, though you can also snag one on eBay.

[Selfridges]

[Via Selectism]

Related: Happy Hour: Asbolut Hunk, Happy Hour: Whiskey Stones