Why in the world does this beer cost $140? And what's worse, this $140 beer isn't even alcoholic:

[$140, Vivre]

Yep, someone else drank this beer, then used the empty bottle to create a flower vase etched in gold. Okay, okay, so it's etched in gold by hand, but still. It's a beer bottle. Am I missing something here? Is this like the time that I went to the MoMA and nearly threw my kleenex away into a piece of postmodern art? 

Related: Beer Bottles as Centerpieces, Happy Hour: Drink Beer and Save the Planet