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The Modern Materialist

Check Out The F**king Poncho!

Posted by Alex Zalben

Boston's Alt Paper, The Weekly Dig, recently sparked a bit of controversy with their profane advertisement for Ponchos. The ad was part of an entire issue devoted to LOLCats and internet memes, and caused readers to accuse the Dig of “bad taste, and poor judgement.”

Check out the NSFW ad below, and then let me know whether you want a f**king poncho:

…And because I always feel bad when I do one of these posts without actually giving you guys some sort of goods or services, the item pictured up top is the Stone Martin Poncho from Neiman Marcus. Made of Golden/natural dyed stone marten fur from Germany, the Poncho retails for only:

[$9000, Neiman Marcus]

Thank to Katie for the tip!

*Since it's in Boston, I assume they were all mildly upset for two hours, then at eight o'clock all went to sleep and never talked about it again.


+ DIGG + DEL.ICIO.US + REDDIT
Posted May 22 2008, 01:00 PM
Filed under: , ,

Comments

Paulina said:

I think more advertisements should be this enthusiastic. I would absolutely love to wear a fucking poncho now! Normally ponchos look pretty lame to me... but this changes everything.

May 22, 2008 8:51 PM

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    • about the blogger

    Wendy Atterberry is a recent transplant to New York City via Chicago. You can often find her at some karaoke dive bar singing her repertoire, which includes "Midnight Train to Georgia," "Daniel," and most recently, "Sweet Dreams." Don't expect her to always hit the right notes. She lives in Manhattan with her boyfriend and two cats, and has a blog like everyone else.

    Alex Zalben is a writer living in New York City. He's written for McSweeney's, Modern Humorist and PulpSecret.com. As one-fifth of the sketch comedy group Elephant Larry, he has been written up in the New York Times, Chicago Tribune, and pretty much every other major publication. Their blog was named one of PC Magazine's Top Blogs for 2007, and they recently won an ECNY Award for their viral short, "Minesweeper: The Movie." Alex did not know love until he bought his first Mac.

    Steph Auteri is a freelance writer and proofreader who has been published in Publishers Weekly, New York Press, Playgirl, and other bastions of fine writing. She maintains a professional site http://www.stephiswrite.com, and also blogs about freelancing over at Freelancedom. You can keep up on her day-to-day by visiting her Twitter page.

    Diana Vilibert is a freelance writer, among other things. Born in Lithuania, she now lives in New Jersey, where she doesn't have to walk to work ten miles in the snow, barefoot, uphill both ways. Diana cannot afford most of the products she writes about because she buys too many pairs of heels to make up for her shoeless childhood. She's written for MarieClaire.com, Janemag.com, and CosmoGIRL!.

    Send tips to modernmaterialist@nerve.com