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The Modern Materialist

Sony Produces Sweet-Ass Future Camcorder

Posted by Alex Zalben



It’s funny, because the big story about the recently announced Sony HDVF-EL100 is its viewfinder, but just look at the whole thing. First of all, it’s white, which is a rarity for a high end, prosumer camera. Then there’s the barrel, which looks more like a video game gun than a camera. And then there’s the viewfinder itself, which is in an entirely different position than the regular place Sony sticks its viewfinders (the side).

And speaking of the viewfinder, let’s get to that, shall we?

For those of you who have little to no experience shooting in HD, you may not be aware that the still relatively new Hi-Def format is a finicky mistress. As it picks up more information, there are far more chances to really screw up an image, from shakiness, to focus, to the problem this viewfinder addresses, which is the brightness and contrast.

In particular, as you are picking up far more info, you’re also picking up far more nuanced shades of black and white, which means that when you’re shooting, you need a really good monitor. The usual solution is an extra, hi-def monitor that you buys separately, is super bulky, and difficult to use. This particular model addresses that problem in a totally logical way: build a hi-def monitor onto a hi-def camera, and stick it in a location that allows you to see in the same direction the camera is seeing.

The OLED monitor has a pixel resolution of 960 by 540, and it also delivers a wide viewing angle, a wide color gamut and extremely fast response time. So not quite 100% hi-def, but a fair bit closer than current on-board monitors.

No news on pricing, but the camera should be available later on this year.

[Via Sony]


Posted Apr 14 2008, 04:30 PM
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  • about the blogger

    Alex Zalben is a writer living in New York City. He's written for McSweeney's, Modern Humorist and PulpSecret.com. As one-fifth of the sketch comedy group Elephant Larry, he has been written up in the New York Times, Chicago Tribune, and pretty much every other major publication. Their blog was named one of PC Magazine's Top Blogs for 2007, and they recently won an ECNY Award for their viral short, "Minesweeper: The Movie." Alex did not know love until he bought his first Mac.

    Steph Auteri is a freelance writer and proofreader who has been published in Publishers Weekly, New York Press, Playgirl, and other bastions of fine writing. She maintains a professional site http://www.stephiswrite.com, and also blogs about freelancing over at Freelancedom. You can keep up on her day-to-day by visiting her Twitter page.

    Diana Vilibert is a freelance writer, among other things. Born in Lithuania, she now lives in New Jersey, where she doesn't have to walk to work ten miles in the snow, barefoot, uphill both ways. Diana cannot afford most of the products she writes about because she buys too many pairs of heels to make up for her shoeless childhood. She's written for MarieClaire.com, Janemag.com, and CosmoGIRL!.

    Shaun Seneviratne is a dude just like anyone else. Just your average guy that raps Bone Thugs-n-Harmony to strangers on the subway at 4 a.m., doesn't chew his food because he believes it's a waste of time, and sleeps next to a scale replica of the Ghostbusters headquarters. He can rest easy knowing Egon, Peter, Ray, and Winston have his back. He currently lives in northern New Jersey, plays bass in Rapid Cities, and recently started a tumblr.

    Laureen Mahler is a writer and editor who lives in California, where the sun never sets and everyone rollerskates to work. She coedits Beeswax Magazine and spends the remainder of her time as a freelance writer and letterpresser. She truly believes that someday she will master the ultimate multitask of blogging while letterpressing, though that might mean that she'll need a second pair of arms.

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